全球行動音樂市場：第5版

“The ultimate report providing in-depth intelligence on mobile music in this expanding sector.”

Now in its 5th edition Mobile Music provides forecasts to 2012 together with thorough descriptions of all the different ways music is used via the mobile. The report discusses and concentrates on the market dynamics that are at play across different regions and gives a clear insight into reasons for growth and decline across the industry.

• Gain valuable insight into the growth and decline of key content segments and what is driving these changes
• How important are ringback tones to the mobile music industry and how can the European markets imitate the success seen in Asia?
• What are the hurdles that stand between mobile music and revenues that will rival the online stores?
• Sideloading and piracy - just how big an impact are these having on the bottom line?
• Pricing is key to the growth of mobile music, but what has been shown to capture user interest and what has left them cold?
• What is the real impact of the iPhone on the mobile music industry?
• Ringback tone growth is stifled in Europe, but do off-portal services hold the key to unlocking revenue?

Table of Contents

• EXECUTIVE SUMMARY

• MARKET SEGMENTATION, PRICING AND BUSINESS MODELS
• Introduction
• Ringtones
• Monophonic tones
• Polyphonic ringtones
• Realtones
• The demand for user generated ringtones
  • Figure 2.1: Percentage of subscribers that created their own ringtone, November 2007
• The future of ringtones
  • Figure 2.2: Sony BMG mobile product growth
• Full track downloads (FTDs)
  • Figure 2.3: EZ Chaka-Uta Full downloads, January 2005-September 2007
• Streaming
• Ringback tones
  • Figure 2.4: User preference for ringback tone access
  • Figure 2.5: Ringback tones as a proportion of mobile revenues, October 2007
  • Figure 2.6: Ringback tone revenue breakdown, October 2007
• Taking ringback tones off-portal
• Business models for mobile music
  • Figure 2.7: Global mobile entertainment revenues, 2007-2012
  • Figure 2.8: Mobile music services, selected global operators, by category
  • Figure 2.9: Mobile music services, selected operators
• Model 1: One-off payment
• Model 2: Subscriptions
• Model 3: Subsidised
• What' s next for mobile music?

• REGIONAL ANALYSIS AND FORECASTS
• Methodology
• Market overview
  • Figure 3.1: Percetange of subscribers who purchased a ringtone in selected regions, November 2006-November 2007
  • Figure 3.2: Ringback tone subscribers and awareness, August 2007
  • Figure 3.3: Subscribers sideloading vs. downloading OTA, September 2007
  • Figure 3.4: Global mobile music users by segment, 2007-2012
  • Figure 3.5: Global mobile music revenues by segment, 2007-2012
• North America
  • Figure 3.6: Sprint mobile music advertisement
  • AT&T Wireless
  • Telus
  • Rogers Wireless
  • Bell Wireless
    • Figure 3.7: US mobile music users, 2007-2012
    • Figure 3.8: US mobile music revenues, 2007-2012
    • Figure 3.9: Canada mobile music users, 2007-2012
    • Figure 3.10: Canada mobile music revenues, 2007-2012
    • Figure 3.11: North America mobile music users, 2007-2012
    • Figure 3.12: North America mobile music revenues, 2007-2012
• Latin America
  • Mexico
  • Brazil
    • Figure 3.13: Brazil mobile music users, 2007-2012
    • Figure 3.14: Brazil mobile music revenues, 2007-2012
    • Figure 3.15: Latin America mobile music users, 2007-2012
    • Figure 3.16: Latin America mobile music revenues, 2007-2012
• Asia Pacific
  • Figure 3.17: South East Asia: the value of mobile recorded music sales, 2006
  • Figure 3.18: Asia Pacific (developed) mobile music users, 2007-2012
  • Figure 3.19: Asia Pacific (developed) mobile music revenues, 2007-2012
  • Figure 3.20: Asia Pacific (emerging) mobile music users, 2007-2012
  • Figure 3.21: Asia Pacific (emerging) mobile music revenues, 2007-2012
  • Figure 3.22: Asia Pacific mobile music users, 2007-2012
  • Figure 3.23: Asia Pacific mobile music revenues, 2007-2012
• China
  • Figure 3.24: Market shares of the major record labels in China, 2005 and 2006
  • Figure 3.25: China mobile music users, 2007-2012
  • Figure 3.26: China mobile music revenues, 2007-2012
• India
  • Figure 3.27: Mobile radio pricing
  • Figure 3.28: India mobile music users, 2007-2012
  • Figure 3.29: India mobile music revenues, 2007-2012
• Japan
  • Figure 3.30: KDDI Chaka-Uta Full full track download service, January 2005-February 2007
  • Figure 3.31: Digital music sales in Japan, 2006
  • Figure 3.32: Japan mobile music users, 2007-2012
  • Figure 3.33: Japan mobile music revenues, 2007-2012
• New Zealand
• South Korea
  • Figure 3.34: SKT MelOn service
  • Figure 3.35: South Korea mobile music users, 2007-2012
  • Figure 3.36: South Korea mobile music revenues, 2007-2012
• Europe
  • Figure 3.37: Western Europe mobile music users, 2007-2012
  • Figure 3.38: Western Europe mobile music revenues, 2007-2012
  • Figure 3.39: Eastern Europe mobile music users, 2007-2012
  • Figure 3.40: Eastern Europe mobile music revenues, 20007-2012
  • Figure 3.41: Europe mobile music users, 2007-2012
  • Figure 3.42: Europe mobile music revenues, 2007-2012
• France
  • Figure 3.43: Orange World monthly tariffs
  • Figure 3.44: Cost of mobile music services in France, 2007
  • Figure 3.45: France mobile music users, 2007-2012
  • Figure 3.46: France mobile music revenues, 2007-2012
• Germany
  • Figure 3.47: Germany mobile music users, 2007-2012
  • Figure 3.48: Germany mobile music revenues, 2007-2012
• Italy
  • Figure 3.49: Cost of mobile music services in Italy, 2007
  • Figure 3.50: Italy mobile music users, 2007-2012
  • Figure 3.51: Italy mobile music revenues, 2007-2012
• Spain
  • Figure 3.52: Spain mobile music users, 2007-2012
  • Figure 3.53: Spain mobile music revenues, 2007-2012
• Switzerland
• UK
  • Figure 3.54: UK mobile music users, 2007-2012
  • Figure 3.55: UK mobile music revenues, 2007-2012
• Russia
  • Figure 3.56: Russia mobile music users, 2007-2012
  • Figure 3.57: Russia mobile music revenues, 2007-2012
• Africa
  • West Africa
    • Figure 3.58: Africa mobile music users, 2007-2012
    • Figure 3.59: Africa mobile music revenues, 2007-2012
  • Middle East
    • Israel
      • Figure 3.60: Middle East mobile music users, 2007-2012
      • Figure 3.61: Middle East mobile music revenues, 2007-2012

• MOBILE MUSIC DEVICES AND TECHNOLOGY
• Introduction
• Music phones
  • Figure 4.1: Method of loading music to phone
• Mobile handset vendors
• Nokia
  • Figure 4.2: Nokia music handsets
  • Strategy
• Motorola
  • Figure 4.3: Motorola music phones
  • Strategy
• Samsung
  • Strategy
• Sony Ericsson
  • Figure 4.4: Sony Ericsson music phones
  • Strategy
• Apple Inc
  • iPod
  • iPhone
    • Figure 4.5: Apple iPhone
  • Strategy
• Music recognition software
  • Shazam Entertainment
    • Figure 4.6: Shazam usage by client type
  • Gracenote
  • Hingi