行動應用程式平台及OS市場：第4版

“The move towards 3.5G+ network technologies brings with it the promise of richer mobile data services and greater operator revenue. However, if this is to be generated, device vendors must balance the incorporation of ever more advanced features with the simplification of device navigation and service discovery.”

This strategic report provides a detailed competitive analysis of key current and future software terminal platforms including operating systems, application platforms, user interfaces, on-portal and off-portal navigation engines and mobile device management.

• Clarifies the current worldwide mobile terminal software market through high-level analysis and detailed case studies of existing terminal software developers, device vendors, operators and standards bodies
• The potential of different terminal software solutions, measured through detailed forecasts of key market segments for 2006-2012
• Unique comparative analysis of all key mobile terminal software technologies, including: RTOSs, open OSs, applications platforms and mobile device management solutions
• Key strengths and weaknesses in the mobile terminal software market by market segment looking key parameters such as hardware requirements, ease of integration, time to market, level of support from developer community, service providers and device vendors

• The effect of single chip technology and reducing smartphone OS costs on the mobile handset OS market
• Open Handset Alliance impact on Linux developers and standardisation initiatives
• Symbian and Microsoft Windows Mobile continued growth
• The changing landscape of the mobile browser market
• The role of the user interface in consumer buying behaviour
• Emerging UI technologies: Widgets and Active Idle Screens
• Evolution of different application platforms and UIs
• Mobile Device management market
• Progress of key JSRs
• Virtual Machine market analysis
• Updated Java and BREW application forecasts
• Updated Java and BREW handset forecasts
• Leading handset vendor mobile handset OS diversification strategies

• Mobile operators:Understand the challenges facing different mobile terminal software developers and be aware of the key differentiators of competing technologies.
• Device vendors and hardware suppliers: Evaluate operators' requirements in terms of terminal software. Assess the potential for industry demand for competing/complementary terminal software technologies. Understand operators' migration strategies
• Mobile terminal software developers: Assess market opportunities in different mobile handset market segments including feature phones and smartphones. Understand how the industry is reacting to ongoing software structure fragmentation challenges
• Application developers: Identify the best opportunities for developing new applications by taking into account the market for different software platforms. Evaluate the cost of application testing, portability and qualification by mobile operators
• Consultants, analysts and the financial industry: Benefit from unique granular forecasts, invaluable case studies, and comprehensive analysis to support sensible recommendations, investments, and business decisions
• Industry bodies and consortiums: Examine the various partnerships between players in the mobile industry value chain

• Nokia
• Motorola
• Samsung
• LG Electronics
• Sony Ericsson
• Kyocera
• NEC
• Research In Motion (RIM)
• High Tech Computer Corporation (HTC)
• Palm Inc
• Apple
• Montavista
• Wind River
• Trolltech
• Android

Table of Contents

• EXECUTIVE SUMMARY

• OPERATING SYSTEMS
• Introduction
• Mobile applications' OS technology overview
  • Applications' OS platform components
• Mobile handset technology fragmentation
  • Market segmentation
  • Mobile OS platform standardisation
    • Challenges and advantages
    • Operator choices
• Different approaches in building mobile application OSs and platforms
  • OS architecture
    • Integration
    • Modularity
  • Application execution environment selection
• Mobile OS hardware requirements
  • The Bill of Materials
  • The impact of chipset technology
    • SiP to SoC: single chip development
    • The continued benefits of two separate OSs
• Real-time operating systems for baseband operations
  • RTOS market position
• Leading RTOS developers
  • ENEA' s OSE
    • Overview
    • Product
    • Outlook
  • Mentor Graphics Nucleus RTOS
    • Overview
    • Product
    • Outlook
• Mobile OS market and segmentation
  • Proprietary OS
  • Open architecture OS
  • Open source OS
• Leading open architecture OS vendors
  • Symbian
    • Overview, OS development and support in the mobile market
    • OS development and support
    • Symbian roadmap
    • Symbian strategy in the mobile phone market
• Microsoft
  • Overview, OS development and support in the mobile market
  • Applications development
  • Microsoft roadmap
  • Microsoft strategy in the mobile phone market
• Linux in the mobile market
  • Linux market overview
  • The business case for mobile Linux
    • The reality of mobile Linux
  • Standardisation initiatives for mobile Linux
    • LiMo Foundation
    • LiPS Forum
    • GMAE Initiative
    • OHA
• Commercial Linux segmentation
  • Montavista
    • Overview
    • Product
    • Outlook
  • Wind River
    • Overview
    • Product
    • Outlook
  • Access Linux Platform
    • Overview
    • Product
    • Outlook
  • Trolltech
    • Overview
    • Product
    • Outlook
  • Android
    • Overview
    • Product
    • Outlook

• USER INTERFACES (UIs), On-Device-Portals (ODPs), BROWSERS AND Mobile Device Management (MDM)
• The user interface (UI) and On-Device-Portal (ODP)
  • Device customisation, personalisation and the role of UI
  • Ease of use, applications and service discovery
  • Dynamic UIs and Active Idle Screens
  • Profile of the leading players of UI and Home Screen designers
• Browser technologies
  • Market analysis of the microbrowser market
  • Profile of the leading vendors
  • The microbrowser market and challenges
  • Challenges facing browser developers
• Non-Java application platforms - competing or complementary technologies?
  • Qualcomm' s Binary Runtime Environment for Wireless (BREW)
  • BREW technology and roadmap
  • In-Fusio: ExEn engine
  • Nokia S60
  • UIQ
• Different types of OTA mobile device management
  • Firmware/software management over the air (FOTA)
  • Configuration and settings management
  • Diagnostics management
  • Other Mobile Device management applications
  • Interoperability and standardisation initiatives
  • What OTA MDM means to operators and device vendors
  • Profile of the leading vendors

• WIRELESS JAVA TECHNOLOGY
• The Java platform
  • Java Platform, Micro Edition
  • Connected Limited Devices Configuration (CLDC)
  • Mobile Information Device Profile (MIDP)
  • Connected Device Configuration (CDC)
  • Optional Java ME extensions
    • IMS Services API
    • SIP API for Java ME
    • Mobile Media API and Advanced Multimedia Supplements
    • DRM API for Java ME
    • Network Mobility and Mobile Data
• DoCoMo Java (DoJa).
  • DoJa technology specification
  • DoJa versus MIDP
  • Java i-mode outside Japan
• Java acceleration and processing
  • Impact of Java on processing
  • Java Instruction Set Accelerators
    • ARM: Jazelle.
  • Java support by silicon vendors
    • Texas Instruments
  • Reference designs and wireless modules
• Implementing Java in the handset
  • Overview of compilation methods
    • Just in time
    • Ahead-of-time
    • Dynamic adaptive compilation
  • Multi-tasking in the mobile Java environments
  • Java implementation, market development
    • In-house versus outsourcing
    • Sun Microsystems: CLDC HotSpot Implementation
    • Aplix: JBlend
    • Esmertec: Jbed
    • Tao Group: Intent
  • Java implementation

• MAPOS HANDSET MARKETS
• Introduction to the mobile handset market
  • Mobile handset market review
  • Handset market forecasts
  • Vendor market share
  • Links with OS and application platforms providers
• MAPOS handset market
  • Java handsets
    • Market drivers
    • Java handset forecasts
  • DoJa handsets
    • Market drivers
    • DoJa handset forecasts
  • BREW handsets
    • Market drivers
    • BREW handset forecasts
  • Adobe Flash Lite handsets
    • Market drivers
    • Adobe Flash Lite handset forecasts
  • Other third party application platforms
    • Motorola' s Ajar
    • Openwave MIDAS
    • Infusio' s Ex-En & EGE
    • Mophun
  • OS handsets market
    • Market segmentation of OSs
    • The evolution of the mobile OS industry
    • Market forecasts by OS type
    • Open OS forecasts by region.
  • Major vendor strategies
    • Nokia
    • Motorola
    • Samsung
    • LG Electronics
    • Sony Ericsson
    • Kyocera
    • NEC
    • Research In Motion (RIM)
    • High Tech Computer Corporation (HTC)
    • Palm Inc
    • Apple

• MOBILE APPLICATIONS MARKET
• Mobile data and services
  • Mobile traffic
  • Mobile data revenue by application
• MAPOS application analysis
  • Definitions
  • Growth trends
  • BREW versus Java - competitive analysis
• Other application platforms
• Key applications
  • Games
  • Images
  • Music
  • Infotainment
  • Person-to-person (P2P) messaging
  • Browsing
  • M-commerce
  • Mobile office / enterprise applications
  • Location based services
• Wireless application forecasts
  • Java application forecasts
    • Java users
    • Java application data traffic
    • Java application revenues
  • BREW application forecasts
    • BREW users
    • BREW application data traffic
    • BREW application revenues

• MOBILE SOFTWARE INDUSTRY VALUE CHAIN
• The evolving value chain
• Market fragmentation
  • Knock-on effects of market segmentation
  • The current situation of the mobile market
  • Write once; run anywhere - concept or reality?
• Interoperability issues and standardisation
  • Java Technology for Wireless Industry (JTWI) JSR185
  • The Java Mobile Service Architecture Initiative (MSA)
    • Specification for Mobile Service Architecture for CLDC and CDC configurations
  • The Korean Wireless Internet Standardisation Forum and the WIPI initiative
  • Open Mobile Terminal Platform Forum (OMTP)
  • The Mobile Web Initiative of W3C
  • Open Mobile Alliance (OMA)
    • Open Mobile Architecture
    • Open Mobile Interoperability Working Group (OMA IOP)
• Application development and design
  • User experience and performance
  • Application portability limitations
  • Application design
  • The development process
• Content testing and qualification process
  • Unified Testing Initiative: Java Verified
• Mobile Digital Rights Management (DRM)
  • Overview
  • DRM standardisation
  • DRM and the Open Mobile Alliance
  • DRM and Java applications
  • DRM and content providers
  • DRM and network operators
    • Europe
    • North America and Asia Pacific
• Application distribution
  • Developer initiatives
  • Broker services
  • Publishers
    • Case study: Tira Wireless
    • Case study: Mobile Distillery

Contents correct at time of printing