Abstract
"Rather than being a contest between which platform is better, it' s more a case of how they work together to augment one another... " Dan Whiley- Commercial vice president digital media MTV Networks International
24 in-depth interviews with senior executives of international media companies paint a vivid picture of the challenges that face all companies operating within this area allowing you to analyse present market trends and evaluate the direction the market is taking.
Key Coverage
Major industry questions answered in this report include:
- Is old media changing quickly enough in the face of convergence?
- Are start-ups the only source of digital media innovation?
- Can user-generated content be monetized?
- Have the music labels at last caught on to the digital revolution?
- Can film prosper online?
The wealth of experience gained from our team of expert analysts ensures that Converging Media Futures is the ultimate management report providing in-depth intelligence on the convergence industry.
Multiplatform distribution channels covered within the report include:
- Online - The Internet establishes itself as a mainstream platform. "We' ll be seguing into actually having content delivered to you on the telephone" Bruce Eisen, president of CinemaNow
- Mobile - The cell phone as the ultimate convergence tool. "user-generated content area - will... explode across mobile in the coming year" Mark Joseph, head of content products at 3 UK
- Consoles - At the heart of the home-entertainment experience. "definitely more than just a gaming device... it is an incredibly competent and versatile video and music player, plus it provides access to the web and is Wi-Fi enabled." Nick Sharples, director at Sony Computer Entertainment Europe
- Broadband - High-speed access delivers a multitude of content. "By offering a broadband phone, Internet access, multichannel TV, niche content for minority groups, games and merchandising, we hope that there' s something for everyone." Paul Berriman, head of strategic market development at PCCW
Market Data
Converging Media Futures gives you comprehensive coverage of the following four sectors:
- Television - The sector is going through an enormous upheaval with the broadcast model that has held good for decades breaking down at a breakneck pace. Peter Cowley, managing director of digital media at Endemol UK says: "Everyone' s been talking about fragmentation, going from a few television channels to hundreds of television channels to being able to watch TV on your mobile, broadband PC and, before long, IPTV."
- Music - Times are changing and the music industry looks to have at last shaken off its reactionary posture. This is backed up by Tom Ryan, senior vice president of digital and mobile strategy at EMI Music, who states "Currently, we' re experimenting with a number of different business models and believe this is important if we want to stay ahead of the curve."
- Film - Focus has been concentrated on short-form, bite-sized content tailored to the "entertainment snacker" who is unwilling to sit through an entire feature-length movie. This is supported by Scott Roesch, vice president and general manager of AtomFilms who says, "this content is proving to not only work well on the internet, but on mobile and portable devices as well."
- Games - Convergence is opening up many opportunities within the gaming sector especially through online, mobile and consoles to companies not previously established within these markets. Jason Hall, senior vice president at Warner Bros. Interactive Entertainment comments that "consumers will never remember a time when Warner wasn' t in the video-games space."
Key Issues Addressed
- Share the hands-on experiences of senior executives from major content providers and distributors
- Obtain invaluable analysis of trends in media convergence across four key areas of content: television, music, film and games
- Gain an understanding of the global picture with coverage of companies operating within North America, Europe and Asia Pacific
- Get full findings plus analysis from the exclusive Media Convergence industry survey
Who should read this report
Essential reading for:
- Media Companies: Learn how to keep pace with the ever-changing digital market
- Distributors: Gain valuable insight into optimal use of multiple channels
- Content Providers: Benefit from a real ' how to' guide to digital distribution
- Vendors: Identify the technological developments that provide opportunities for your company
- Investment Banks: Discover the hot and about-to-be-hot media sectors
- Analysts, legal and financial: Use the reports' in-depth interviews and comprehensive survey findings to discover new business prospects
Countries / Sectors / Companies Covered
Companies interviewed:
- 3UK
- Amp' d Mobile
- Atom Films
- Channel 4
- Cinemanow
- Disney
- E Entertainment
- EMI Music
- Endemol
- Intel
- ITN
- MobiTV
- MTV
- Nokia
- O2
- PCCW
- Private Media
- Sony Computer Entertainment Europe
- Soundbuzz
- TU Media
- Turner Broadcasting
- Virgin Radio
- Warner Bros Interactive Ent
Table of Contents
Staff
PART 1: EXECUTIVE SUMMARY
- Broadcast blues
PART2: INTERVIEWS
- 3 UK: 3 does the numbers on convergence
- Matthew Reed interviews Mark Joseph, head of content products at 3 UK
- Amp' d Mobile: Amp' d plugs in to alternative content
- Lesley Brown interviews Bill Stone, COO at Amp' d Mobile
- Atom Entertainment: Atom does bite-sized content across platforms
- Lesley Brown interviews Scott Roesch, vice president and general manager of AtomFilms and AddictingClips
- Channel 4: The TV way to multidimensional media
- Matthew Reed interviews Rod Henwood, new business director at Channel 4
- CinemaNow: The burning issue of watching digital movies
- Matthew Reed interviews Bruce Eisen, president of CinemaNow
- Walt Disney Internet Group: The Mouse looks to spread titles across
platforms
- Lesley Brown interviews Attila Gazdag, vice president and managing director of Walt Disney Internet Group Europe
- E! Networks: E! goes after the eyeballs
- Lesley Brown interviews Ted Harbert, president and CEO of E! Networks
- EMI Music: Exploring ways of making music with digital
- Lesley Brown interviews Tom Ryan, senior vice president of digital and mobile strategy at EMI Music
- Endemol: Adapting to the world of deep niches
- Matthew Reed interviews Peter Cowley, managing director of digital media at Endemol UK
- Google: Google and convergence - a natural fit
- Lesley Brown interviews Joanna Shields, Google' s European director of syndication and partnerships
- Intel Corp.: Home is where the Viiv entertainment is
- Lesley Brown interviews Steve Shakespeare, digital home director at Intel' s UK sales and marketing group
- ITN: ITN panders to all platforms
- Matthew Reed interviews Nicholas Wheeler, managing director of ITN On, ITN' s multimedia division
- MobiTV: The hybrid approach to convergence
- Matthew Reed interviews Ray DeRenzo, vice president of business development, EMEA
- MTV: Going the distance with two-foot, ten-foot, mobile
- Matthew Reed interviews Dan Whiley, commercial vice president for digital media at MTV Networks International
- Nokia: All the content, all the time - in your pocket
- Matthew Reed interviews Tommi Mustonen, director of multimedia at Nokia
- O2: O2 gets oxygen for convergence
- Matthew Reed interviews Mike Short, vice president of research and development at O2
- PCCW: PCCW gets proactive on interactive
- Matthew Reed interviews Paul Berriman, head of strategic market development at PCCW
- Private Media Group: Convergence is a turn-on for adult content
- Lesley Brown interviews Berth Milton, chairman and president and CEO of Private Media Group
- Sony Computer Entertainment Europe: Cutting the wires to play the
content game
- Lesley Brown interviews Nick Sharples, a director at Sony Computer Entertainment Europe
- Soundbuzz: Devices need to talk to open up music
- Lesley Brown interviews Sudhanshu Sarronwala, CEO of Soundbuzz
- TU Media: Mobile TV as the key convergence app
- Matthew Reed interviews Heetae Shin, global business development manager at TU Media
- Turner Broadcasting System: Getting rid of the silo approach
- Lesley Brown interviews Phil Lawrie, vice president for commercial distribution and digital media sales for Turner Broadcasting System Europe
- Virgin Radio: Convergence makes the radio star
- Matthew Reed interviews James Cridland, head of new media at Virgin Radio
- Warner Bros Interactive Entertainment: Studio aims to play big in the
games space
- Lesley Brown interviews Jason Hall, senior vice president of Warner Bros. Interactive Entertainment
