A population twice that of Germany, a welldeveloped automotive industry, economic prosperity and an unrivalled trading position for South America and the Middle East make Brazil one of the world?fs key emerging markets. The nation?fs paint association ABRAFATI expects huge levels of investment in the coming years, so what better way to arm yourself with the facts and figures of the Brazilian paint and coatings industry and its raw materials supply than with a copy of IRL?fs forthcoming Profile of the Brazilian Paint Industry? This new title will include information on:
- Availability of paint raw materials
- Paint production
- Paint imports and exports
- Paint consumption and per capita use
- Market segmentation by paint type and end-use sector
- Information on paint producers
- Trends in end-user industries
- Penetration of new paint technologies
- Market forecasts and growth rates
The report will also include a five-year market forecast based on estimates of the various paint sector sizes for the year 2004 to 2009. Fuller information on the planned contents of the report is given on the right.
Research for this title will include a comprehensive programme of desk research, a review of all available published sources and interviews with senior industry executives. Interviews for this title have been conducted in Portuguese by an experienced Brazilian researcher and interviewer and have taken place in October 2004, the completed report being published in December 2004.
This report will serve as a valuable tool to strategic planners, business analysts and marketing managers involved in the manufacture, distribution and marketing of paints and coatings and their raw materials.
PROPOSED CONTENTS
1. Introduction
2. Executive Summary
3. Background
- Economic and demographic data
- Climatic data
- The Brazilian chemical industry
- Raw material suppliers, importers and distributors
4. The Brazilian Paint Industry
- Structure of the industry
- Company activities by sector
- Profiles/mini-profiles of Brazilian paint companies -around 25 in total
- The multinational dimension of the Brazilian paint industry
- Mergers and acquisitions
- Investments in the industry
- Alliances and agreements
5. Production, Trade & Consumption
- Official statistics for paint production
- Foreign trade in paints and coatings
- Consumption data
6. Brazilian Paint Market Data
- Market information according to sector, covering architectural paints, automotive OEM coatings and refinishes, general industrial coatings, powder coatings and others
7. End-User Industries
- Statistics on and for the construction and housing markets, automotive industry, white goods etc
8. Market Forecasts 2004 -2009
- Market projections for all major sectors
9. Concluding Remarks
10. Directory of Raw Material Importers
11. Directory of Paint Manufacturers
