低價小型筆記型電腦的產品動向及主要銷售企業策略

Abstract

The launch of Asus' Eee PC in October 2007 marked the emergence of a new price segment and new product specifications significantly different from traditional notebook PCs. The new wave of interest in low-price mini notebook PCs has led the world' s three leading PC vendors to adjust their product strategies and begun to develop mini notebook PC products of their own. This report examines low-price mini notebook PC product trends and strategies adopted by different vendors. The report also examines future technology trends which will play an important role in low-price mini notebook PC development.

Table of Contents

List of Topics

Examines low-price mini notebook PC development, including product specifications, strategies of vendors such as Asus, HP, Intel and FIC, distribution channels, and cross-industry collaboration projects for these products. Analyzes trends which will play an important role in the future development of low-price mini notebook PCs.

Table of Contents

• 1. Overview of Low-price Mini Notebook PC Development
  • 1.1 Drive to Combat Digital Divide Provided Initial Impetus for Emergence of Low-price Mini Notebook PC
  • 1.2 US$100 Laptop Concept Sparks Development of Low-price Mini Notebook PCs
  • 1.3 Emergence of the Eee PC Encourages Leading PC Vendors to Follow Suit
  • 1.4 Two Distinct Market Segments: Educational Sector in Developing Nations, Mass Market in Developed Nations
• 2. Vendors' Low-price Mini Notebook PC Product Development Strategies
  • 2.1 Three Basic Target Markets: Education Sector, Home Users, and Business Users
  • 2.2 Mainstream Specifications Include XP OS with Low-Energy-Consumption CPU
  • 2.3 Shift in Emphasis Away from Price Competition
  • 2.4 Distribution Channels Include both Government Tenders and Regular Retail Channels
  • 2.5 Collaborative Market Development to Create a Win-win Situation
  • 2.6 Making Consumer Experience the Basis for Product Development
  • 2.7 Growth Key Shifts to Retail Sales in Mature Markets
• 3. Future Trends in Low-price Mini Notebook PCs
  • 3.1 The Education Sector Demands Durability
  • 3.2 Focus on Networking and Multimedia Applications for the Home User Market
  • 3.3 Emphasis on Mobility in the Business User Market
  • 3.4 Wintel Continues to Dominate Development of Key Technologies
    • 3.4.1 Emergence of Energy-efficient CPUs
    • 3.4.2 Microsoft XP OS Becoming More Widely Used
    • 3.4.3 8.9-inch Screen to Become Market Mainstream
    • 3.4.4 Bundling Mobile, WiMAX Services; Strengthening Internet Functions
• 4. Appendix

List of Tables

• Table 1 Worldwide ICT Development in 2004
• Table 2 Launch Dates of Low-price Mini Notebook PC Products by the World' s Leading Notebook PC Vendors
• Table 3 Low-price Mini Notebook PC Product Specifications for Different Target Markets
• Table 4 Low-priced Mini Notebook PC Product Specifications
• Table 5 Low-price Mini Notebook PC Product Strategies

List of Figures

• Figure 1 Operating Systems and CPUs Used in Low-price Mini Notebook PCs
• Figure 2 Future Technology Development for Low-price Mini Notebook PCs