Abstract
After experiencing a period of rapid growth in 2003 -2005, China' s mobile phone design houses have had to cope with a more challenging business environment since 2006. Important customers such as NEC and Alcatel have withdrawn from the Chinese mobile phone market, while at the same time the share of the Chinese domestic market held by the Chinese mobile phone vendors -which have in the past been the Chinese mobile phone design firms' main customers -has been shrinking. Mobile phone design houses have adopted a variety of different strategies in response to these challenges. Some have switched to an ODM business model, or reoriented their operations to focus on international markets. This report will examine the operations of leading Chinese mobile phone design houses Techfaith, STG and Longcheer, along with the outlook for their future development.
Table of Contents
List of Topics
Presents current status of the Chinese mobile phone industry; analyzes Chinese leading mobile phone design houses' development and future strategies, including Techfaith, STG, and Longcheer, investigates future trends in the mobile phone design industry.
- Chinese Mobile Phone Design Industry Development
- Techfaith
- STG
- Longcheer
- Future Trends
- MIC Perspective
List of Tables
- Table 1. Operation of China' s Mobile Phone Design Houses in 2007
- Table 2. Techfaith' s Main Overseas Orders in 2007
- Table 3. Techfaith' s Record of Orders from Operators
- Table 4. Division of Labor Within Longcheer' s R&D Team
List of Figures
- Figure 1. Chinese Mobile Phone Design Houses' Positioning Within the Mobile Phone Industry
- Figure 2. Techfaith' s Revenue Performance, 3Q 2005 - 3Q 2007
- Figure 3. Techfaith' s R&D Expenditure, 3Q 2005 - 3Q 2007
- Figure 4. Techfaith' s Revenue Structure by Business Type, 3Q 2005 - 3Q 2007
- Figure 5. Techfaith' s Sources of ODM Revenue, 3Q 2005 - 3Q 2007
- Figure 6. Techfaith' s Smartphone Product Line-up
- Figure 7. Techfaith' s 3G Product Roadmap
- Figure 8. STG' s Revenue Growth, 1H 2004 - 1H 2007
- Figure 9. STG' s Revenue Structure by Business Type, 1H 2004 - 1H 2007
- Figure 10. STG ' s Shipment Volume Performance by Business Type, 2004 - 1H 2007
- Figure 11. STG' s ASP by Business Category, 2004 - 1H 2007
- Figure 12. STG' s Gross Profit Margin by Business Category, 2004 - 1H 2007
- Figure 13. STG' s R&D Expenditure, 1H 2005 - 1H 2007
- Figure 14. Longcheer Group' s Organizational Structure as of 2006
- Figure 15. Longcheer Holdings' Revenue Performance, FY 2003 -FY 2007
- Figure 16. Longcheer' s Mobile Phone Solution Shipment, 3Q 2005 - 2Q 2007
