Abstract
Digital photo frames with the same display size may vary considerably in price because of differences in panel resolution and functionality. Digital photo frames with more functions do not necessarily have higher prices. Factors that determine the price that consumers are willing to pay for a digital photo frame include display panel size, support for wireless remote control function, audio/video functions, advanced wireless access capability, and vendors pricing strategy. The relationship between these different factors is a complex one. A clearer understanding of which product benefits have the greatest impact on digital photo frame prices help to clarify the strategies adopted by digital photo frame vendors with respect to product functions, display size, etc. It also has an important role to play in forecasting growth rates for the digital photo frame market as a whole.
Table of Contents
List of Topics
Analyzes digital photo frame product development, including product specifications of 42 digital photo frame models from six leading vendors. Examines the results of a survey administered to users of these 42 models. Multiple linear regression analysis is used to analyze competitive positioning in terms of price and product benefits, identifying those product benefits that have the most impact on the prices of digital photo frame products. Also looks at six leading vendors' product strategies. Provides a detailed forecast of worldwide digital photo frame market size until 2012.
- Major Trends in Digital Photo Frame Product Development
- Price-Benefit Analysis of Leading Vendors' Core Models
- Strategies Adopted by Leading Digital Photo Frame Vendors
- Digital Photo Frame Market Size Forecast for the Period 2008-2012
- MIC Perspective
- Appendix
Ceiva Logic, Giantplus, Hannstar, Kodak, LPL, Pandigital, Philips, PVI, Shanghai Tianma, Smartparts, Westinghouse, Wintek
List of Tables
- Table 1 Specification-Price Matrix for the Mainstream Digital Photo Frame Products of Leading Vendors
- Table 2 Product Benefits Displaying Significant Explanatory Power with Respect to the Price of Mainstream Digital Photo Frame Products
- Table 3 Digital Photo Frame Product Lifecycle Model, 2007 -2012
List of Figures
- Figure 1 Mainstream Digital Photo Frame Products of Leading Vendors by Display Panel Size Share
- Figure 2 Price-Benefit Competitive Positioning Map for the Mainstream Models of the Leading Digital Photo Frame Vendors
- Figure 3 Worldwide Digital Photo Frame Shipment Volume, 2003 -2012
- Figure 4 Worldwide Digital Photo Frame Shipment Share by Display Panel Size, 2006 -2012
- Figure 5 Worldwide Digital Photo Frame Shipment Share by Wireless Function, 2006 -2012
- Figure 6 Worldwide Digital Photo Frame Shipment Value, 2006 -2012
- Figure 7 Anticipated Price-Benefit Trends in the Digital Photo Frame Market
- Figure 8 New Digital Photo Frame Products Showcased at the 2008 International CES Exhibition
