Abstract
Online consumers continue to grow in number every year. Cyberspace and real
world channels are becoming integrated and people are gradually beginning to
trust online shopping when making purchases. In 2007, the Taiwanese online
shopping B2C market reached a scale of NT$108 billion, 1.3% of the retail
sector. Using the results of a survey of Taiwanese Internet users conducted by
MIC in July 2007, this report analyzes the behavior of Internet users in
Taiwan and their consumer behavior associated with the online shopping market.
Table of Contents
List of Topics
Analyzes Taiwanese Internet users' online shopping behavior using the results
of a survey of Taiwanese Internet users conducted by MIC in 2007, including
breakdowns by gender and disposable income. Examines consumers' reasons to
shop online, the influence of Internet forums and blogs on online shopping,
preferred payment and delivery methods for online purchases, and aspects of
online shopping with which consumers are currently dissatisfied.
- Taiwan' s Online Shopping Market Size
- Internet User Structure and Online Behavior in Taiwan
- Majority of Internet Users Are Students and Office Workers Aged 20-29
- Activities Most Frequently Engaged in Online: Communicating with Others
and Seeking Information
- 91% of Women with Low Incomes Use Blogs
- Online B2C Consumer Behavior Trends
- Growing Influence of Online Forums and Blogs on Consumers'
Decision-making Process
- Increasing Convenience of Online Shopping
- Payment and Delivery Methods Used for Online Purchases
- MIC Perspective
List of Tables
- Table 1: Taiwanese Internet Users' Blog Usage, 2007
- Table 2: Consumer Channels Never Used by Taiwanese Internet Users, 2007
- Table 3: Most Frequent Behavior of Online Shoppers in Taiwan, 2007
- Table 4: Reasons Taiwanese Internet Users Shop Online, 2005 - 2007
- Table 5: B2C Methods of Payment by Internet Users, 2007
- Table 6: Taiwanese Internet Users' Most Used Delivery Methods for Goods
Purchased Online, 2007
- Table 7: Reasons for Taiwanese Internet Users' Dissatisfaction with B2C
Online Shopping Environment, 2005 - 2007
List of Figures
- Figure 1: Taiwan Online B2C Market Size, 2004 - 2008
- Figure 2: 2007 MIC Survey of Taiwanese Internet Users: Effective Samples'
Gender Ratio and Age Distribution
- Figure 3: 2007 MIC Survey of Taiwanese Internet Users: Effective Samples'
Distribution by Occupation, Place of Residence, Education Level, and Years
Experience with Internet
- Figure 4: 2007 MIC Survey of Taiwanese Internet Users: Effective Samples'
Main Characteristics by Gender and Disposable Income
- Figure 5: Taiwanese Internet Users' Most Common Online Activities by
Gender and Disposable Income, 2007
- Figure 6: B2C Websites Most Frequently Visited by Taiwanese Internet
Users, 2007
- Figure 7: Taiwanese Internet Users' B2C Purchase Models and Types of
Goods Purchased, 2007
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