Abstract
In 2006 HTC unveiled a PDA phone under the hTC Z brand, making the launch of its own-brand business. HTC' s decision to move into own-brand operation is due mainly to its declining ODM business; however, HTC will continue to focus mainly on ODM for telecoms, and gradually secure its position in the own-brand market. Although HTC has developed clear-cut product and marketing positioning strategies and strong R&D competence, there are some challenges that HTC needs to solve before it becomes a first-tier brand. This report will analyze HTC' s existing business models and the future development of its own-brand business.
Table of Contents
List of Topics
Introduction of HTC' s overall business status; analysis of HTC' s market development strategies and R&D activities; also presents HTC' s customer base and product portfolio; examining the key factors in HTC' s achievements.
- Company Profile
- Business Model
- R&D Strategy
- Product Strategy
- MIC Perspectives
- Appendix
3, Amena, Belgacom, Bouygues, Broadcom, BT, CHT, Cingular Wireless, Compaq, COSMOTE, Dopod, Elisa, EMP, Ericsson, Freescale, Good Technology, HP, HTC, iMate, Intellisync, KPN, Loudeye, Marvell, Microsoft, mmO2, Mobistar, Motorola, Nokia, NTT DoCoMo, O2, One, Orange, Palm, PalmOne, PalmSource, Panasonic, Pannon GSM, Qtek, Qualcomm, RIM, Samsung, SEMC, SFR, Softbank, Sony, Sprint, Sprint Nextel, Starmap, Sunrise, Swisscom, Symbian, Symbol, TDC, Telcfonica Moviles, Telenor Mobile, Telfort, TI, TMN, T-Mobile, UIQ, UT Starcom, Verizon, Virgin, Vodafone, Wind
List of Tables
- Table 1: HTC' s Product Specifications in 2007
List of Figures
- Figure 1: HTC' s Organization Structure
- Figure 2: HTC' s Development Roadmap
- Figure 3: HTC' s Revenue, 2002 - 2006
- Figure 4: HTC Shipment Share by Product Type, 2002 - 2007
- Figure 5: HTC' s Business Models
- Figure 6: HTC' s Shipment Share by Business Type, 1Q 2006 -2Q 2007
- Figure 7: HTC' s Position in the Handheld Device Value Chain
- Figure 8: HTC' s Software/Hardware Partners
- Figure 9: HTC' s Platform Concept
- Figure 10: HTC' s Platform Features
- Figure 11: HTC' s Shipment by Production Location, 2003 - 2006
- Figure 12: HTC' s Shipment by Product Type, 2003 - 2006
- Figure 13: Development of HTC' s Product System Specifications, 1H 2005 -2H 2007
- Figure 14: HTC' s Shipment Share by Technology in 2007
