Abstract
This IDC study explores adoption of devices by small and medium-sized
businesses and vendor opportunities. IDC' s 2008
SMB Mobility IT Decision-Maker Survey sought insight from respondents in the
United States, Western Europe (represented by Germany and the United Kingdom),
and Asia (represented by India and China) on their companies' device, software,
operator, and channel preferences.
"As SMBs increasingly adopt converged mobile devices (CMDs), they continue to
show sensitivity to pricing and concerns with ease of use," says Timothy
Doherty, associate research analyst, Small and Medium Business Markets:
Mobility. "Vendors are faced with the task of educating SMBs on not only the
work productivity benefits of devices, but also on the personal productivity
gains for a segment that is increasingly blurred with the consumer market."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Demographics
- Figure: Respondents by Region
- Figure: Respondents by Company Size
- Situation Overview
- Mobile Phone Usage and Preferences
- Figure: Worldwide SMB Traditional Mobile Device Business Penetration by Company Size
- Converged Mobile Device Usage
- Figure: Worldwide SMB Converged Mobile Device Business Penetration by Company Size
- Mobile Operating System Preferences
- Table: Worldwide SMB CMD Operating System Preferences by Company Size (% of Respondents)
- Purchase Drivers and Inhibitors
- Table: Worldwide SMB Top 3 Device Purchase Drivers by Company Size (% of Respondents)
- Device Channels To Market
- Future Outlook
- Essential Guidance
- Advice for Vendors
- Figure: Worldwide SMB Converged Mobile Device Business Penetration by Company Size, 2010
- Learn More
- Related Research
- Synopsis
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