全球及美國針對企業的線上學習市場：2008年至2012年預測

Abstract

This IDC study views the elearning market that has had a path of rapid change and growth over the past 10 years. While this growth will continue, the market is now more mature and stable, with vendors providing solutions that address real buyer issues and offer return on investments. No longer a mere training tool, companies are looking to elearning solutions to address a wide range of strategic business initiatives including regulatory compliance, new product rollouts, retail sales readiness, business-to-business sales effectiveness, business process improvement, employee orientation, and channel/customer education. The U.S. corporate elearning market reached $9.7 billion in 2007. The worldwide market reached $15.9 billion. While some of the growth is attributable to exchange rate advantages in Europe, most of the growth represents real increase in demand. To remain competitive in this rapidly changing market space, IDC recommends that vendors should:

• Offer a breadth of solutions
• Talk about customer pain points first
• Tailor message to client' s position within maturity cycle
• Tap into opportunities in areas beyond traditional training
• Consider adopting a software as a service (SaaS) model

"Effective talent development is a continuous process. Employees must be able to see how learning impacts their career and supports their personal and corporate goals. Their managers must be able to conveniently monitor progress and be able to leverage development activities to support team and organizational priorities."- Cushing Anderson, IDC' s Corporate Learning and Performance research

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
• Future Outlook
  • Forecast and Assumptions
  • Table: U.S. Corporate eLearning Revenue by Segment 2006-2012 ($M)
  • Figure: U.S. Corporate eLearning Revenue, 2006-2012
  • Table: Key Forecast Assumptions for the Worldwide and U.S. Corporate eLearning Market, 2008-2012
    • Worldwide Corporate eLearning Forecast
    • Table: Worldwide Corporate eLearning Revenue by Segment 2006-2012 ($M)
    • Table: Worldwide Corporate eLearning Revenue by Region, 2006-2012 ($M)
      • Drivers
      • Inhibitors
    • Demand-Side Data Shows Direction of Training Growth
      • Training Delivery Mix Continues to Move Toward eLearning
      • Figure: Training Delivery Mix in 2007
      • Figure: Changes in Training Delivery in 2008
      • Significant Investments Expected in LMS and Knowledge Management
      • Figure: Learning Technologies Investments
  • Market Context
  • Table: U.S. Corporate eLearning Revenue, 2005-2012: Comparison of May 2008 and March 2007 Forecasts ($M)
  • Figure: U.S. Corporate eLearning Revenue, 2005-2012: Comparison of May 2008 and March 2007 Forecasts
  • Table: Worldwide Corporate eLearning Revenue, 2005-2012: Comparison of May 2008 and March 2007 Forecasts ($M)
  • Figure: Worldwide Corporate eLearning Revenue, 2005-2012: Comparison of May 2008 and March 2007 Forecasts
• Essential Guidance
  • Definitions
    • Corporate eLearning Solutions
      • Learning Content
      • Learning Infrastructure
      • Learning Services
• Learn More
  • Related Research
  • Methodology
    • Historical Market Values and Exchange Rates
    • Table: Exchange Rates, 2003-2007 (%)
  • Synopsis