歐洲無線及行動通訊市場：國家・通訊企業介紹 - 英國（2008年）

Abstract

"The U.K. mobile communications market is one of the most mature in Western Europe, and is highly competitive. The market is saturated at well past 100% penetration, and operators are now heavily focused on retention and growing the value of existing customers, rather than customer acquisition. Mobile broadband is growing rapidly in the market, and could represent a way for operators to shore up declining voice ARPUs," said Jonathan Arber, senior research analyst for IDC' s European Consumer Wireless and Mobile Communications Service.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Primary Sources
    • Review of Secondary Research
• Situation Overview
  • Mobile Regulation
    • Mobile Termination Rates
    • MNP
    • International Roaming Rate Regulation
    • Spectrum Refarming
    • Licenses
  • Operator Profiles
    • O2 Telefónica
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • March 2008
        • November 2007
      • Products and Services
        • January 2007
        • June 2007
        • November 2007
        • October 2007
        • February 2008
      • SWOT
      • Strengths
      • Weaknesses
      • Opportunities
      • Threats
    • Vodafone
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • November 2007
        • February 2008
      • Products and Services
        • January 2007
        • June 2007
        • December 2007
        • February 2008
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
    • T-Mobile
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • August 2007
        • December 2007
        • February 2008
      • Products and Services
        • April 2007
        • November 2007
        • March 2008
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
    • Orange
      • Company History
      • Performance
      • Strategy
      • Alliances
        • April 2007
        • June 2007
        • May 2008
      • Products and services
        • February 2007
        • November 2007
        • February 2008
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
    • 3 UK
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • February 2008
        • March 2008
        • December 2007
      • Products and Services
        • October 2007
        • November 2007
        • March 2008
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
• Future Outlook
  • Forecast and Assumptions
  • Table: U.K. - Cellular Subscribers, 2007-2012 (000s)
  • Table: U.K. - Cellular Services Spending, 2007-2012 ($M)
• Essential Guidance
• Learn More
  • Related Research
  • Exchange Rates
  • Table: 2007 Exchange Rates
  • Synopsis