Abstract
This IDC study discusses the findings of a QuickPoll survey fielded in April
2008 to gauge organizations' plans and priorities for investment in their
public (externally facing) Web site(s) and assess the impact that these will
have on the Web content management market over the next year.
"Organizations appear to be continuing to invest in their public Web sites at a
very healthy level, despite the weakness in the overall economy," said Melissa
Webster, IDC program vice president for Content and Digital Media Technologies.
"Our survey results suggest that Web content management vendors will continue
to see a high level of opportunity in organizations of all sizes."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Figure: Respondents by Geographical Area
- Figure: Respondents by Company Size
- Figure: Respondents by Industry
- Figure: Respondents by Job Title
- Situation Overview
- Introduction
- Survey Findings
- Most Important Functions of Public Web Sites
- Figure: Most Important Functions of Public Web Site(s)
- Number of Public Web Sites that Companies Maintain
- Figure: Number of Public Web Sites that an Organization Maintains
- Groups in the Organization that Have Authority over Public Web Site(s)
- Figure: Which Groups in the Organization Have Authority over Public Web Site(s)
- Budgeting for Significant Web Site Investments This/Next Year
- Figure: Budgeting Plans for Web Site Investments This/Next Year
- Purchase Plans for Web Content Management Software
- Figure: Purchase Plans for Web Content Management Software
- Priorities for Enhancing Public Web Site(s)
- Figure: Priorities for Enhancing Public Web Site(s)
- Differences in Priorities by Company Size
- Correlation of Priorities and Primary Web Site Functions
- Kinds of Content that Organizations Publish/Plan to Publish on Public Web Site(s)
- Figure: Kinds of Content that Organizations Publish/Plan to Publish on Public Web Site(s)
- Types of Advertisements that Organizations Publish/Plan to Publish on Public Web Site(s)
- Figure: Types of Advertisements that Organizations Publish/Plan to Publish on Public Web Site(s)
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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