歐洲無線・行動通訊 - 國家・電信業者介紹：瑞士

Abstract

This IDC study analyzes the mobile market opportunity in Switzerland. In addition to identifying the key trends currently shaping the market, the study profiles all the wireless operators.

"The Swiss mobile market faces similar challenges to many others around Europe. While subscriber growth is relatively strong, revenues are falling due to competitive and regulatory pressures on prices. Customers are therefore enjoying the benefit of lower mobile phone bills. Unfortunately for operators, this means lower ARPU, and all three operators are faced with the challenge of halting this decline and then reversing it. While all three operators have attractive packages on offer, Swisscom seems to have a clear advantage for three main reasons," said Jonathan Arber, senior research analyst for IDC' s European Wireless and Mobile Communications service.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Mobile Regulation
    • Mobile Number Portability
    • Emergency Calls
    • Mobile TV
    • Licenses
      • 2G
      • 3G
    • Network Cooperation
    • Mobile Virtual Network Operators
    • Termination Rates
  • Operator Profiles
    • Swisscom Mobile
      • Company History and Ownership
      • Performance
      • Strategy
      • Alliances
        • May 2008
        • June 2007
      • Products and Services
        • April 2008
        • January 2008
        • November 2007
        • October 2007
        • September 2007
        • August 2007
        • June 2007
        • May 2007
        • April 2007
        • March 2007
        • January 2007
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
    • TDC Switzerland (Sunrise)
      • Company History and Ownership
      • Recent Performance
      • Strategy
      • Alliances
        • April 2007
      • Products and Services
        • April 2008
        • January 2008
        • December 2007
        • August 2007
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
    • Orange Switzerland
      • Company History and Ownership
      • Recent Performance
      • Strategy
      • Alliances
        • January 2008
        • December 2007
        • September 2007
        • May 2007
        • January 2007
      • Products and Services
        • April 2008
        • March 2008
        • January 2008
        • October 2007
        • July 2007
        • June 2007
        • May 2007
        • March 2007
      • SWOT
        • Strengths
        • Weaknesses
        • Opportunities
        • Threats
• Future Outlook
  • Forecast and Assumptions
  • Table: Switzerland - Cellular Subscribers, 2007-2012 (000s)
  • Table: Switzerland - Cellular Services Spending, 2007-2012 ($M)
• Essential Guidance
• Learn More
  • Related Research
  • Exchange Rates
  • Table: 2007 Exchange Rates
  • Synopsis