Abstract
This IDC study answers the following questions regarding notebook PC brand and channel preferences among small and medium-sized businesses:
- Which desktop PC brands do they currently own?
- How loyal are they to the desktop PC brands that they own?
- Which desktop PC brands are they planning to purchase?
- Which channels are they using for PCs?
- Which channels for PCs do they prefer to use in the future?
- How loyal are they to the channels they are currently using for PCs?
"As the PC market approaches saturation, the small and medium-sized business market is characterized by sales of replacement, upgrade, and additional PCs representing an increasing share of shipments" said Justin Jaffe, IDC senior research analyst, SMB/Home Office. "It is important for vendors hoping to capture a share of this growing market to understand the changing brand and channel preferences for desktop PCs."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- Figure: U.S. Small Business Desktop PC Ownership by Brand, 2007
- Figure: U.S. Medium-Sized Business Desktop PC Ownership by Brand, 2007
- Figure: U.S. Small Business Planned Desktop PC Purchases in the Next 12 Months by Brand, 2007
- Figure: U.S. Medium-Sized Business Planned Desktop PC Purchases in the Next 12 Months by Brand, 2007
- Desktop PC Brand Loyalty: Vendor "Stickiness" Among Those Planning to Buy
- Figure: U.S. Small Business Desktop PC Brand Loyalty, 2007
- Figure: U.S. Medium-Sized Business Desktop PC Brand Loyalty, 2007
- Table: U.S. Small Business Desktop PC Brand Purchase Plans in the Next 12 Months, 2007 (% of Respondents)
- Table: U.S. Medium-Sized Business Desktop PC Brand Purchase Plans in the Next 12 Months, 2007 (% of Respondents)
- Table: Alternative Desktop PC Brand That U.S. Small Businesses Are Planning to Purchase in the Next 12 Months, 2007
- Table: Alternative Desktop PC Brand That U.S. Medium-Sized Businesses Are Planning to Purchase in the Next 12 Months, 2007
- Channel Preferences: Recent Purchases and Future Purchase Plans
- Table: U.S. Small Business Channel Preference for Recent and Future PC Purchases, 2007 (% of Respondents)
- Table: U.S. Medium-Sized Business Channel Preference for Recent and Future PC Purchases, 2007 (% of Respondents)
- Table: U.S. Small Business Channel Preference for Recent PC Purchases by Company Size, 2007 (% of Respondents)
- Table: U.S. Medium-Sized Business Channel Preference for Recent PC Purchases by Company Size, 2007 (% of Respondents)
- Loyalty to PC Channels
- Figure: U.S. Small Business PC Channel Loyalty, 2007
- Figure: U.S. Medium-Sized Business PC Channel Loyalty, 2007
- Table: U.S. Small Business Channel Preference for Future PC Purchases by Channel Used in Past, 2007 (% of Respondents)
- Table: U.S. Medium-Sized Business Channel Preference for Future PC Purchases by Channel Used in Past, 2007 (% of Respondents)
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Methodology
- Synopsis
