除日本外亞太地區行動設備市場最新預測（2008年至2012年）

Abstract

The Asia/Pacific (excluding Japan) or APEJ market is expected to surpass 400 million units in 2008, representing a 10% increase from 2007. By 2012, shipments will reach almost 500 million units. Despite the potential for growth, the market is entering a period of uncertainty in the short term, as poor economic conditions, ailing giants and expanding Chinese phone makers create both opportunities and threats in the environment. Over a longer time frame, more questions will arise as the emerging markets of the People' s Republic of China (PRC) and India begin to mature.

"Although first-time users still drive a significant volume of growth in APEJ today, the balance will shift toward replacement users in the coming years. This means that there will be increased opportunities when targeting first-time upgraders who are looking for more feature-filled phones - but this is already a crowded segment eyed by the likes of LG, Samsung, and Sony Ericsson," says Aloysius Choong, research manager, Personal Systems Group, IDC Asia/Pacific.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Introduction
  • Methodology
    • Introduction to IDC' s Quarterly Trackers
    • Primary Data Sources
    • Secondary Sources
• Situation Overview
  • All Mobile Phones (Including Converged Devices)
  • Table: Asia/Pacific (Excluding Japan) Mobile Phone Shipments by Vendor, 2005-2007 (000)
  • Table: Asia/Pacific (Excluding Japan) Mobile Phone Forecast by Air Interface, 2005-2007 (000)
    • Converged Devices
    • Table: Asia/Pacific (Excluding Japan) Handheld and Converged Device Shipments, 2005-2007 (000)
    • Handheld Devices
• Future Outlook
  • Forecast and Assumptions
    • Overall Market - Subscribers
    • Overall Market - Air Interfaces
    • Table: Key Forecast Assumptions for Mobile Devices in Asia/Pacific (Excluding Japan), 2007-2012
    • Table: Asia/Pacific (Excluding Japan) Mobile Phone Forecast by Air Interface, 2007-2012 (000)
    • Converged Mobile Devices - Operating Systems
    • Handheld Devices
    • Figure: Asia/Pacific (Excluding Japan) Converged Mobile Device Unit Shipments (000) by Operating System, 2007-2012
    • Table: Asia/Pacific (Excluding Japan) Handheld and Converged Device Forecast, 2007-2012 (000)
  • Market Context
  • Table: Asia/Pacific (Excluding Japan) Mobile Phone Market, 2007-2012:2007 and 2008 Forecast Comparisons (M)
  • Figure: Asia/Pacific (Excluding Japan) Mobile Phone Market, 2007-2012: 2007 and 2008 Forecast Comparisons
• Essential Guidance
• Learn More
  • Related Research
  • Definitions
  • Synopsis