美國行動電視及廣告影片市場預測（2008年至2012年）

Abstract

This IDC study outlines the most probable path for U.S. mobile television and commercial video content and service evolution through 2012. Mobile network operator (MNO) strategies, barriers to growth, and the outlook for premium fee-based versus ad-subsidized or free-to-viewer business models and other key topics and trends are included. This study largely excludes user-created content such as MMS clips, video email, and live video calls.

"Usage patterns and control of the mobile TV/video supply chain are trending toward Web-oriented providers and away from MNOs to an extent," says Lewis Ward, research manager in IDC' s Mobile Consumer Services program. "Off-portal viral video consumption appears likely to keep growing, which will put pressure on premium fee-based MNO offerings."

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Survey Says
  • Table: U.S. Mobile Video and Television Adoption Rates by Age Group, Device Type, and Gender (% of Respondents)
  • Table: U.S. Mobile Consumer Video/TV Content and Format Preference by Age Group, Device Type, and Gender (% of Respondents)
  • Table: U.S. Mobile Consumer Video/TV Weekly Viewing Time and ARPU by Age Group, Device Type, and Gender
  • Handset and User Interface Considerations
  • Content Providers
  • Infrastructure and Platform Vendors
  • Broadcast and Multicast Systems
    • MediaFLO USA
    • Open Mobile Video Coalition
  • MNOs
    • AT&T Mobility
    • Figure: Exclusive AT&T Mobile Handsets
    • Verizon Wireless
    • Sprint Nextel
    • Alltel
    • Helio
    • Cricket/Leap
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for the U.S. Mobile Television and Commercial Video Market, 2008-2012
  • Table: U.S. Wireless Subscribers and Mobile Video/TV Customers and Subscribers by Segment, 2005-2012 (M)
  • Table: U.S. Wireless Video/TV Revenue by Segment, 2005-2012
    • Barriers and Challenges
      • Business Models
      • Consumer Education
      • Supply Chain Fragmentation
  • Market Context
  • Table: U.S. Mobile Television and Video Revenue, 2005-2012: Comparison of March 2007 and May 2008 Forecasts ($M)
  • Figure: U.S. Mobile Television and Video Revenue, 2005-2012: Comparison of March 2007 and May 2008 Forecasts
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis