Abstract
This IDC study lays out many of the fundamentals - from IT spending plans to
major deal breakers - in an effort to help prepare vendors for the tumultuous
year ahead. The U.S. economic downturn has created an environment where budget
freezes and cutbacks are a likely scenario. For vendors, this means that they
have to do whatever they can to protect their current business and also find
ways to steal share from competitors.
Within this type of economic environment, a vertical strategy and focus will
serve vendors well. "This means segmenting customers and analyzing the
opportunity by industry, company size, and state - as granular as one can go,"
says Jessica Goepfert, program director, IDC' s U.S. Vertical Research. "Vendors
need to infuse their sales planning and marketing with data and intelligence to
get a leg up on the competition and sell smarter. Talk their language,
understand their pain."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Industry IT Budgets and Spending Metrics
- Figure: IT Budgets and Spending Patterns
- Planning for the Near Term
- Figure: U.S. IT Spending by Vertical, 2007
- Figure: U.S. IT Spending Growth by Vertical, 2008
- A Longer-Term View
- U.S. IT Spending by Vertical
- Figure: Planning for the Long Term: Vertical Growth Rates
- U.S. IT Spending by Company Size
- Figure: Planning for the Long Term: Company Size Growth Rates
- U.S. IT Spending Outlook by Region
- Figure: U.S. IT Spending by Region, 2006-2011
- Figure: U.S. IT Spending Growth by Region, 2007 and 2008
- South
- West
- Midwest
- Northeast
- Winners and Losers for 2008
- Securing Your Share of Wallet
- Figure: Customers Expect Industry Knowledge from Vendor
- Figure: Customers Not Seeing the Expertise
- Figure: The Price of Getting It Wrong
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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