Abstract
This IDC study examines and forecasts the market for small business multiplay bundled communications services in the United States over the five-year period ending in 2012. IDC believes that U.S. service providers will build upon the success they have enjoyed in the delivery of consumer bundled services and increasingly employ a similar strategy to target the extensive small business marketplace with bundled services consisting of voice, broadband, video, and wireless services.
"U.S. small businesses are beginning to opt for bundled services similar to those offered in the consumer market," said Matt Davis, director of IDC' s Consumer Multiplay program. "In particular, U.S. cable operators have taken aim at this growth opportunity, and we expect to see an increase in the inclusion of television as an important piece of the bundled services portfolio. The addition of television and wireless to the core services of voice and broadband is expected to help grow the market to $15.9 billion in 2012.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- Future Outlook
- Forecast and Assumptions
- Table: U.S. Small Business Multiplay Bundled Services Subscriptions and Revenue by Company Size and Bundle Type, 2008-2012
- Table: Key Forecast Assumptions for the U.S. Small Business Multiplay Bundled Services Market, 2008-2012
- Table: U.S. Small Business Multiplay Bundled Services Revenue by Bundle Type, 2008-2012: Companies with 1-9 Employees
- Table: U.S. Small Business Multiplay Bundled Services Revenue by Bundle Type, 2008-2012: Companies with 10-99 Employees
- Bundled Services Analysis
- Figure: Wireless Bundle Subscription Status of U.S. Small Businesses
- Figure: Key Reasons for U.S. Small Businesses Not to Switch from Incumbent Bundled Service Provider
- Figure: Bundled Services Preferences of U.S. Small Businesses
- Channel Preference
- Figure: U.S. Small Business Sales Channel Usage: Current Method for Receiving Information Versus Preferred Method for Receiving Information
- Essential Guidance
- Learn More
- Related Research
- Synopsis
