Abstract
This IDC study examines and forecasts the market for bundled communications services revenue in the United States over the five-year period ending in 2012. Bundled communications services consist of two or more subscriptions purchased by a household that include a combination of voice, video, broadband, and mobile wireless offerings. The U.S. market for bundled services will grow from approximately $75 billion in 2007 to just under $112 billion in 2012.
"Bundles will continue to grow and serve as the foundation for consumer services revenue," says Matt Davis, director of IDC' s Consumer Multiplay program. "However, the power of the bundle as a customer retention vehicle has weakened. Service providers that solely rely on the convenience of one bill, price breaks, and unified customer support will ultimately lose share to those that have created an integrated multiplay service suite that fuses these services together."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Definitions
- Situation Overview
- Future Outlook
- Forecast and Assumptions
- Table: U.S. Service Provider Bundled Services Revenue by Bundle Type, 2007-2012 (US$M)
- Table: Key Forecast Assumptions for the U.S. Service Provider Bundled Services Market, 2008-2012
- Bundles with Broadband
- Bundles with Voice
- Bundles with Video
- Bundles with Wireless
- Figure: U.S. Service Provider Wireless and Nonwireless Bundled Services Revenue Share, 2007 and 2012
- Essential Guidance
- Figure: No Plans to Churn: Bundled Subscriptions Versus Standalone Subscriptions
- Figure: Key Reasons Not to Discontinue Existing Service
- Learn More
- Related Research
- Synopsis
