Abstract
The telecommunications sector is facing a fast-paced and changing landscape. In
the past, incumbent telephone companies provided voice telecommunications
through fixed phone lines, and cable television operators offered TV programs
to each household. Users needed to subscribe to these companies separately,
paying different fees to each provider. However, technologies have blurred the
distinctions between those businesses. With the development of DSL and cable
modem Internet access technologies, telcos and cable operators have started to
move into one another' s markets by offering data, voice, and TV video services
over their own networks. Those moves characterized the beginning of the
convergence of triple-play services, in which data, voice and video are offered
as a single product.
In this issue of the "Brazilian Telecommunication Market" CIS, IDC looks to
answer:
- How have operators around the world been facing the convergence challenge in the telecommunications market?
- What is the impact of triple play strategies over ARPU and churn rates?
- What should operators do beyond putting voice, Internet and pay-TV services together to succeed in the triple play market?
Table of Contents
- Table of Contents
- In This Update
- Introduction
- Multi-play Offerings
- Multi-play Stage 1 - Single Operator, Multiple Networks
- Multi-play Stage 2 - Any Service, Single Network
- The Client Perspective
- Market Drivers
- Apparent Price Reduction
- One Bill, One Support Number
- New Features Possibility
- Market Restraints
- Established Habit with the Actual Provider
- Little or No Discount
- The Operators Perspective
- Triple-Play Is Able to Reduce Company' s Churn Rate
- Triple Play Can Differentiate a Service
- Triple Play Can Leverage ARPU
- Triple Play Trends Around The World
- International Benchmarking
- United States
- Europe
- Asia
- The Canadian Case
- Overview
- Figure: DTH and Digital Cable Subscription Evolution in Canada
- Figure Rogers
- Figure: Digital Households by Technology, Canada
- Figure: Roger' s ARPU Evolution, Canada
- Shaw Cablesystems
- Canadian Customers Preferences
- Conclusions
- Triple Play In Brazil
- Overview
- Telefonica
- NET
- Figure: NET' s Churn and ARPU Evolution, Brazil
- Conclusion
- Future Outlook
- Essential Guidance
- Focus on basic strength
- Focus on customer satisfaction and brand loyalty
- Create unique values through value-added services
- Find complementary partners (advice for single-service providers)
- Learn More
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