美國的消費者取向PC市場的調査（part2）

Abstract

This IDC study is the result of IDC' s 2007 U.S. Consumer PC Survey. This national survey of 983 U.S. households was conducted online in late 2007 to assess current household usage and future demand for personal computers. This study covers the future outlook results, while the accompanying document, IDC' s 2007 U.S. Consumer PC Survey, Part 1 (IDC #211305, March 2008), addresses the current usage results.

"The consumer market has been more of a key driver in the U.S. PC market than ever before. With the transition to notebooks and lower prices of PCs, many consumers are looking to buy or replace new systems. Consumers are at a point where they have larger storage, application, and multimedia needs. This is causing many consumer refreshes as well as more multi-PC homes. Survey results from almost 1,000 respondents indicate that over 60% plan on purchasing a new PC in the near future; 53% of those are considering notebooks, up from 45% in last year' s survey," says Doug Bell, analyst with IDC' s Quarterly PC Tracker.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Respondent Demographic Profile
    • Figure: Respondents by Gender
    • Figure: Respondents by Age
    • Figure: Respondents by Education Level
    • Figure: Respondents by Household Size
    • Figure: Respondents by Household Income
    • Figure: Respondents by Employment Status
  • Executive Summary
• Situation Overview
  • Key Survey Findings
    • Why, What, Who, and Where
    • Figure: Motivation for Buying a New PC
    • Figure: Expected PC Purchase in the Next 12 Months
    • Figure: Vendor of Next PC Likely to Purchase
    • Figure: Planned Location of Next PC Purchase
    • Why a Desktop?
    • Figure: Reason for Purchasing Desktop Over Notebook
    • Figure: Planned Spending for Next Desktop PC
    • Why a Notebook?
    • Figure: Reason for Purchasing Notebook Over Desktop
    • Figure: Screen Size Preference for Next Notebook PC
    • Figure: Planned Spending for Next Notebook PC
    • Purchase Criteria
    • Figure: Criteria for Future PC Purchase: Configuration
    • Figure: Criteria for Future PC Purchase: High-Level Characteristics
    • Figure: Criteria for Future PC Purchase: Support and Reputation
    • Figure: Household Member for Whom PC Purchase Is Planned
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Appendix: Consumer PC Survey 2007
    • Your Household' s Usage of PCs
    • Home Connectivity
    • Future PC Purchases
    • About You
  • Synopsis