商業分析市場調查：2008年版

Abstract

This IDC study highlights key findings from a survey conducted in January 2008 of business analytics buyers who were recruited through InfoWorld' s Web site. The findings suggest a healthy business analytics market in 2008. Key differences between midsize and large organizations are highlighted.

"The findings from our latest business analytics adoption survey indicate continued strength in the market. Buyers are seeking to expand their organization' s analytic capabilities across a wide array of software functions and are making investments in both IT and the human resources needed to support these initiatives," said Brian McDonough, research manager of Business Analytics at IDC.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Business Analytics Market Definition
  • Figure: Business Analytics Software Taxonomy
• Situation Overview
  • Business Analytics as Organizational Imperative
    • Priority
    • Table: Business Analytics Priority Rating by Company Size (% of Respondents)
    • Top Down or Bottom Up?: Upper Management Decision to Prioritize Business Analytics
    • Figure: Management Support for Business Analytics by Company Size
  • Purchasing Patterns for Business Analytics and Related Technology
    • Expected 12-Month Change in Business Analytics Budgets
    • Figure: Expected Change in Business Analytics Budget over the Next 12 Months by Company Size
  • Business Analytics Technology Portfolio
    • Tools
    • Table: Business Analytics Software Adoption Status by Solution and Company Size (% of Respondents)
    • Suites Versus Specialty Products
    • Figure: Expected Spending Consolidation over the Next 12 Months by Company Size
    • Vendor Selection Criteria
    • Figure: Importance of Vendor Selection Criteria by Company Size
  • Deployment
    • Satisfaction
    • Figure: Satisfaction with Business Analytics Solution by Company Size
    • Figure: Success Metrics for Business Analytics Solution by Company Size
    • Outcome Measurement
    • IT and Business Challenges
    • Table: IT Challenges of Business Analytics Solution by Company Size (% of Respondents)
    • Table: Likelihood to Use a Particular Method When Responding to Data Quality Issues by Company Size (Mean Score)
    • Table: Business Challenges of Business Analytics Solution by Company Size (% of Respondents)
    • Staff Augmentation
    • Table: Expected Change in Human Resource Support for Business Analytics over the Next 12 Months by Company Size (% of Respondents)
    • End-User Decision Makers
    • Table: Internal User Access to Information Through Business Intelligence Solution Currently and in 12 Months by Company Size (Mean %)
    • Table: External User Access to Information Through Business Intelligence Solution Currently and in 12 Months by Company Size (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis