美國寬頻利用及態度調查（2007年）

Abstract

This IDC study presents results from IDC' s 2007 Consumer Panel Broadband and Home Networking Survey. Included in this study are results pertaining to the broadband services market in the United States. Specific topics include respondents' current broadband subscription, their reasons for choosing their broadband provider, and whether they had switched providers or technologies previously, as well as their subscription and usage of applications. Results for each question are presented in tables showing results by primary broadband access method.

"Competition between cable operators and telcos for broadband subscribers remains fierce. Findings from IDC' s 2007 survey of broadband consumers show that one-fourth of respondents indicated they are thinking of switching providers or technologies in the coming year. Clearly, broadband providers need to redouble their efforts to retain their existing customers and lure a competitor' s customers over to their service by differentiating their broadband offerings through a combination of bandwidth increases and price reductions." - Amy Harris Lind, manager, Consumer Broadband Markets

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Broadband Internet Subscribership
  • Figure: Primary Broadband Method of Accessing the Internet, 2007
  • Figure: Length of Broadband Subscribership by Broadband Access Method
  • Broadband Provider Selection
  • Figure: Reason for Selecting Current Broadband Service Provider by Broadband Access Method
  • Switching Behavior
    • Previous Churn
    • Table: Previous Broadband Technology Use by Broadband Access Method (% of Respondents)
    • Figure: Switching Behavior by Broadband Access Method
    • Figure: Broadband Service Provider Churn by Broadband Access Method
    • Figure: Reason for Switching Broadband Service Providers or Technologies by Broadband Access Method
    • Intent to Churn
    • Figure: Intent to Switch from Current Broadband Provider
    • Figure: Reasons for Considering Switching Broadband Service Providers or Technologies by Broadband Access Method
  • Bandwidth and Spending
  • Figure: Speed of Broadband Connection by Broadband Access Method
  • Figure: Average Monthly Bill for Broadband Internet Access by Broadband Access Method
  • Personal Computer Ownership
  • Figure: Desktop and Laptop PC Ownership by Broadband Access Method
  • Home Networking
  • Figure: Home Network Ownership by Broadband Access Method
  • Figure: Length of Broadband Subscribership by Home Network Ownership
  • Applications
  • Figure: Activities Done Online, 2006 and 2007
  • Demographics
  • Table: Demographic Snapshot of Broadband Households
  • Table: Employment Status by Broadband Access Method (% of Respondents)
  • Table: Work-at-Home Status by Broadband Access Method (% of Respondents)
  • Table: Home Ownership by Broadband Access Method (% of Respondents)
  • Table: Number of People in Household by Broadband Access Method (% of Respondents)
  • Table: Number of Children in Household by Broadband Access Method (% of Respondents)
  • Table: Age by Broadband Access Method (% of Respondents)
  • Table: Gender by Broadband Access Method (% of Respondents)
  • Table: Annual Household Income by Broadband Access Method (% of Respondents)
  • Table: Race by Broadband Access Method (% of Respondents)
  • Table: Location by Broadband Access Method (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis