Abstract
This IDC study is part of the IDC Asia/Pacific' s exclusive research that looks at major ISVs operating in the region. Through exclusive interviews and existing information bases, IDC analysts aim to cover the following areas: key company profile, the product/solution unique selling proposition and its positioning, go-to-market strategy, and IDC analysis.
Thailand is an interesting mark, which contributed nearly 2% to the overall IT spending in Asia/Pacific during 2007, and IDC projects that the overall spending for IT will reach US$5,810 million at a five-year compound annual growth rate (CAGR) of 9.16%. The Thailand ISVs are getting more mature with offering unique products and solutions to fit the local market. These products and solutions can fill the portfolio gaps in the market with localization and bilingual with Thai Language and English. This can pave the way for these local ISVs to increase the penetration in the domestic market by fitting the needs from local user and multinational company (MNC) as well.
"To step into this interesting market, global vendors should be careful in selecting their channel partners that well understand the Thailand market and have promising road maps for their growth," says Alice Lai, research manager, AP Channels Group, IDC Asia/ Pacific." Familiarity with the domestic market and products localization solutions are the key assets of the Thailand ISVs. Further synergies will come along for global vendors once the partner network is structured and equipped with appropriate partner management."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Table: Summary of the Interesting ISVs in Thailand
- IT Spending Overview in the Thailand
- Table: Overall IT Spending in Thailand, 2005-2011 (US$M)
- In this Report
- Methodology
- Executive Summary
- ISV Profiler
- ITEUS Corporation
- Key Company Profiles
- Table: Facts and Figures - ITEUS
- The Product/Solution Unique Selling Proposition and Its Positioning
- Table: ITEUS Products Portfolio
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- ITEUS Corporation
- Longkong Studio Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Longkong Studio
- Table: Revenue Split - Longkong Studio
- The Product/Solution Unique Selling Proposition and Its Positioning
- Table: Pojjaman.CBS
- Table: Construction Business Solution, Namely Pojjaman.CBS
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Bangkok Guide Technology (1986) Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Bangkok Guide Technology
- Table: Revenue Split - Bangkok Guide Technology
- The Product/Solution Unique Selling Proposition and Its Positioning
- Table: Bangkok Guide
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Arunsawad Dot Com Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Arunsawad Dot Com
- Table: Revenue Split - Arunsawad Dot Com
- The Product/Solution Unique Selling Proposition and its Positioning
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Debuz Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Debuz
- The Product/Solution Unique Selling Proposition and its Positioning
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Ada Soft Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Ada Soft
- Table: Revenue Split - Ada Soft
- The Product/Solution Unique Selling Proposition and its Positioning
- Table: AdaPos 3.0 Small and Medium-Sized Enterprises
- Table: AdaPos 3.0 HyperMart
- Table: AdaPos 3.0 Fashion
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- International Software Hospital
- Key Company Profiles
- Table: Facts and Figures - ISH
- The Product/Solution Unique Selling Proposition and its Positioning
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- International Medical Software
- Key Company Profiles
- Table: Facts and Figures - iMed
- The Product/Solution Unique Selling Proposition and its Positioning
- Table: iMed Solutions
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Octagon Enterprise
- Key Company Profiles
- Table: Facts and Figures - Octagon Enterprise
- Table: Revenue Split - Octagon Enterprise
- The Product/Solution Unique Selling Proposition and its Positioning
- Table: Octagon Enterprise
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Identify Limited.
- Key Company Profiles
- Table: Facts and Figures - Identify Limited
- The Product/Solution Unique Selling Proposition & its Positioning
- Table: Identify Ltd.
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Decision Solutions Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Decision Solution
- The Product/Solution Unique Selling Proposition and its Positioning
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Tega Soft Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Tega Soft
- Table: Revenue Split - Tega Soft
- The Product/Solution Unique Selling Proposition and its Positioning
- Table: Tega Soft
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Intelligent Business Consulting
- Key Company Profiles
- Table: Facts and Figures - IBS
- The Product/Solution Unique Selling Proposition and its Positioning
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Puumsoft
- Key Company Profiles
- Table: Facts and Figures - Puumsoft
- The Product/Solution Unique Selling Proposition and its Positioning
- Table: Puumsoft
- Go-To-Market Strategy
- Table: Puumsoft
- Performance in 2007
- IDC Comments/Analysis
- Pineapple Technology Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Pineapple Technology
- The Product/Solution Unique Selling Proposition and its Positioning
- Table: Pineapple Technology
- Table: Pineapple Technology: Pine Limeade G-Edition
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Asia Info Solution Ltd.
- Key Company Profiles
- Table: Facts and Figures - Asia Info
- Table: Revenue Split - Asia Info
- The Product/Solution Unique Selling Proposition and its Positioning
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Retail Business Services Co. Ltd.
- Key Company profiles
- Table: Facts and Figures - RBS
- Table: Revenue Split - RBS
- The Product/Solution Unique Selling Proposition and its Positioning
- Table: RBS Product/Solution Description
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- Corecell Technology Co. Ltd.
- Key Company Profiles
- Table: Facts and Figures - Corecell Technology
- The Product/Solution Unique Selling Proposition and its Positioning
- Go-To-Market Strategy
- Performance in 2007
- IDC Comments/Analysis
- ESSENTIAL GUIDANCE
- Learn More
- Related Research
- Definitions
- Channels
- Customer Size
- Vertical Industries
- Synopsis
