除日本外亞太地區行動設使用者調查（2007年）

Abstract

This IDC study discusses the results of IDC Asia/Pacific' s Joint Mobility Survey, 2007, covering 2,864 mobile phone users across Australia, the People' s Republic of China (PRC), Hong Kong, India, Korea, and Thailand in 2007. As the Asia/Pacific (excluding Japan), or APEJ, market for mobile phones experiences a period of sustained growth from the emerging markets, the diversity between various countries has become increasingly pronounced. Understanding these differences in consumer habits and preferences is key to success.

"Even as the importance ratings dropped for all technology-based features year over year, price, branding, and design came out on top yet again as the most crucial features influencing mobile phone purchases," says Melissa Chau, associate market analyst, Personal Systems, IDC Asia/Pacific.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Introduction
    • Geography
    • Survey Instrument
    • Interviewing/Administering the Instrument
    • Respondent Criteria
    • Table: Sample Achievement
    • Profile of Sample
    • Figure: Mobile Device Ownership by Country/Region
    • Figure: Age Distribution by Country/Region
    • Figure: Personal Income Distribution by Country/Region
    • Figure: Gender Distribution by Country/Region
    • Figure: Employment Status by Country/Region
    • Figure: Occupation Distribution
    • Figure: First Mobile Phone Ownership by Country/Region, 2006 and 2007
• Situation Overview
  • Asia/Pacific (Excluding Japan) Mobile Phone User Trends
    • Mobile Phone Spending Patterns
    • Figure: Cost of Current Mobile Phone by Country/Region
    • Figure: Expected Cost of Next Mobile Phone by Country/Region
    • Figure: Mobile Phone Replacement Frequency by Country/Region
    • Brand Preferences
    • Figure: Mobile Phone Brand by Country/Region
    • Figure: Mobile Phone Brand Loyalty to Top 5 Brands
    • Smartphone Usage Patterns
    • Figure: Smartphone Ownership by Country/Region
    • Figure: Mobile Phone and Smartphone Brands
    • Figure: Mobile Phone and Smartphone Prices
    • Figure: Replacement Rates of Mobile Phone and Smartphone Users
    • Figure: Likelihood to Change Brand for Mobile Phone and Smartphone Users
    • Consumer Rating of Mobile Phone Characteristics
    • Table: Mean Ranking of Mobile Phone Characteristics
    • Figure: Importance of Affordability in a New Mobile Phone
    • Figure: Importance of a Good Brand in a New Mobile Phone
    • Figure: Importance of Stylish Looks and/or Compact Design in a New Mobile Phone
    • Figure: Importance of Megapixel Camera Functionality in a New Mobile Phone
    • Figure: Importance of High-Capacity Storage in a New Mobile Phone
    • Figure: Importance of Rich Features in a New Mobile Phone
    • Figure: Importance of Bluetooth in a New Mobile Phone
    • Figure: Importance of Digital Music Playback in a New Mobile Phone
    • Figure: Importance of Smartphone Features in a New Mobile Phone
    • Figure: Importance of a Global Positioning System in a New Mobile Phone
    • Figure: Importance of Email in a New Mobile Phone
    • Figure: Importance of Wireless LAN in a New Mobile Phone
    • Figure: Importance of 3G in a New Mobile Phone
    • Figure: Importance of Mobile TV in a New Mobile Phone
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis