Abstract
This IDC study presents results from our 2007 Consumer Internet Video Survey. Included in this study are results pertaining to Internet video usage in the United States. The survey was conducted online and engaged consumers ages 13 and up already watching Internet video.
"Internet video has seen impressive growth over the past several years. It has moved from being based around YouTube, with user-generated content (UGC) and pirated content, toward a more balanced mix of content sources with several types of UGC, such as educational and semiprofessional, and nonpirated premium content. However, despite the breakout of UGC into niches and the increased availability of premium content, IDC believes that YouTube will remain a driving force of online video," says Elizabeth Curtis, associate research analyst in IDC' s Consumer Markets program.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- Online Video Content
- Figure: Types of Content Respondents Have Watched Online
- Figure: Sites Respondents Have Gone to for Video Content in Past Three Months
- Top-Tier Content Online
- Figure: Likelihood of Respondents Watching Movies Online Again
- Figure: Reasons Respondents Watched Movies Online Instead of on a TV
- Figure: Reasons Respondents Watched TV Shows Online Instead of on a TV
- User-Generated Content
- Figure: Methods Respondents Used to Find User-Generated Content
- Interacting with Video
- Figure: Frequency with Which Respondents Watch Internet Video
- Figure: Length of Time Respondents Typically Watch Internet Video
- Figure: Respondents Watching More Internet Video than a Year Ago
- Figure: Activities Respondents Cut Back on to Spend More Time Watching Internet Video
- Figure: Device Respondents Most Commonly Use to Watch Internet Video
- Where Is All the Video Coming From?
- Figure: Respondents Currently Posting Content Online
- Figure: Frequency with Which Respondents Post Content Online
- Figure: Types of Content Respondents Post Online
- Figure: Respondents' Motivation for Posting Content Online
- Looking Forward
- Figure: Respondents' Expectations to Post Video Online More Frequently over the Next Year
- Figure: Intent of Respondents' Not Currently Posting Video Online to Post Next Year
- The YouTube Factor
- Figure: Respondents' Perception of YouTube' s Dominance
- Future Outlook
- Essential Guidance
- Premium Content Owners and Advertisers
- UGC
- Pay TV Providers
- Next-Generation DVD-Blu-ray
- Learn More
- Related Research
- Synopsis
