全球電視遊樂器及遊戲軟體市場分析及預測（2008年至2012年）

Abstract

This IDC study provides an analysis of the worldwide videogame console and handheld hardware and software markets. In addition to a high-level overview of market trends and competitive differences, it also provides a forecast by major region (North America, Western Europe, Japan, and the rest of the world [ROW]) of hardware and software shipments by platform and hardware and software revenue in aggregate with historical data from 2005 to 2007 and forecast data from 2008 to 2012.

"Gaming is now mass market entertainment," says Billy Pidgeon, research manager for IDC' s Consumer Markets: Gaming research. "The Nintendo Wii and games such as Guitar Hero and Rock Band are mainstream interactive entertainment enjoyed by new, lapsed, and hardcore gamers. Industry revenue for dedicated console and handheld hardware and software attained an unprecedented high of $46.4 billion in 2007 and will grow 22.9% in 2008 to reach $57.1 billion."

Table of Contents

I. List of Attachments

II. IDC Opinion

III. In This Study

• Methodology

IV. Situation Overview

V. Future Outlook

• Forecast and Assumptions
  • Table: Key Forecast Assumptions for the Worldwide Videogame Console Hardware and Software Market, 2008-2012
  • Videogame Hardware
    • Table: North America Videogame Hardware Shipments by Platform, 2005-2012 (000)
    • Table: Western Europe Videogame Hardware Shipments by Platform, 2005-2012 (000)
    • Table: Japan Videogame Hardware Shipments by Platform, 2005-2012 (000)
    • Table: Rest of World Videogame Hardware Shipments by Platform, 2005-2012 (000)
    • Table: Worldwide Videogame Hardware Shipments by Platform, 2005-2012 (000)
    • Table: North American Videogame Hardware Installed Base by Platform, 2005-2012 (000)
    • Table: Western Europe Videogame Hardware Installed Base by Platform, 2005-2012 (000)
    • Table: Japan Videogame Hardware Installed Base by Platform, 2005-2012 (000)
    • Table: Rest of World Videogame Hardware Installed Base by Platform, 2005-2012 (000)
    • Table: Worldwide Videogame Hardware Installed Base by Platform, 2005-2012 (000)
  • Videogame Software
    • Table: North America Videogame Software Shipments by Platform, 2005-2012 (000)
    • Table: Western Europe Videogame Software Shipments by Platform, 2005-2012 (000)
    • Table: Japan Videogame Software Shipments by Platform, 2005-2012 (000)
    • Table: Rest of World Videogame Software Shipments by Platform, 2005-2012 (000)
    • Table: Worldwide Videogame Software Shipments by Platform, 2005-2012 (000)
  • Videogame Hardware and Software
    • Table: North America Videogame Hardware and Software Revenue, 2005-2012 ($M)
    • Table: Western Europe Videogame Hardware and Software Revenue, 2005-2012 ($M)
    • Table: Japan Videogame Hardware and Software Revenue, 2005-2012 ($M)
    • Table: Rest of World Videogame Hardware and Software Revenues, 2005-2012 ($M)
    • Table: Worldwide Videogame Hardware and Software Revenues, 2005-2012 ($M)
  • Videogame Hardware Average Selling Price
    • Table: Worldwide Videogame Hardware ASPs, 2005-2012 ($)
• Market Context
  • Table: Worldwide Videogame Hardware and Software Revenue, 2005-2012: Comparison of February 2007 and February 2008 Forecasts ($M)
  • Figure: Worldwide Videogame Hardware and Software Revenue, 2005-2012: Comparison of February 2007 and February 2008 Forecasts

VI. Essential Guidance

VII. Learn More

• Related Research
• Methodology
  • Historical Market Values
    • Table: Exchange Rates, 2003-2007 (%)
• Definitions
• Synopsis