Abstract
This study presents and analyzes the results of key CRM issues from IDC' s European Vertical Markets Survey 2007. More specifically, the study examines European attitudes and plans for CRM solutions. The European Vertical Markets Survey 2007 was carried out in August/November 2007 among 2,077 companies with more than 20 employees in the U.K., France, Germany, Italy, and Spain. Finally, the study provides essential guidance on key strategic priorities for CRM vendors.
More than 16% of European companies are looking to improve their CRM system by investing to build a new solution or enhance the old one. This result means that almost a quarter of companies with a CRM application are actively investing to improve their current solution. "Our survey hints that the U.K., Italy, and Germany will see the most CRM traction as these countries have the highest proportions of companies investing to build a new CRM solution or to enhance the old one. In terms of company size, amid solid interest across all segments, small companies appear most eager to invest in new CRM solutions," said Bo Lykkegaard, research director, European Enterprise Applications at IDC.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Conceptual Framework
- Sample Quotas
- Table: Company Size Quotas
- Methodology
- Situation Overview
- Western Europe CRM Adoption
- Figure: Does Your Organization Have a CRM Solution in Place?
- Figure: CRM Adoption by Country
- Figure: CRM Adoption by Company Size
- CRM Software Vendors in Place
- Figure: Top 5 CRM Vendors Named in Western Europe
- Figure: Top 5 CRM Vendors Named in U.K.
- Figure: Top 5 CRM Vendors Named in Germany
- Figure: Top 5 CRM Vendors Named in Italy
- Figure: Top 5 CRM Vendors Named in Spain
- Figure: Top 5 CRM Vendors Named in France
- CRM Spending in 2007
- Figure: Spending Split for Packaged CRM by New Licenses, Upgrades, and Maintenance in 2007
- Table: Spending Split for Packaged CRM by New Licenses, Upgrades, and Maintenance in 2007 by Country
- Table: Spending Split for Packaged CRM by New Licenses, Upgrades, and Maintenance in 2007 by Company Size
- Future Outlook
- CRM Adoption Plans
- Figure: What is the Status of Your Organization' s CRM Solutions for the Next 12 Months?
- Table: Status of CRM Solutions for the Next 12 Months by Country
- Figure: Share of Companies That Are Currently Investing to Build a New Solution or Enhance the Old One by Country
- Table: Status of CRM Solutions for the Next 12 Months by Company Size
- Figure: Share of Companies Currently Investing to Build a New Solution or to Enhance the Old One by Company Size
- Figure: How is Your Company Building or Enhancing the Current CRM System?
- Figure: Share of Companies Building or Implementing a New CRM by Country
- Figure: Share of Companies Building or Implementing a New CRM by Company Size
- Figure: Why is Your Organization Currently Not Using or Not Considering a CRM Solution?
- Table: Why Companies Are Currently Not Using or Not Considering a CRM Solution by Country
- Table: Why Companies Are Currently Not Using or Not Considering a CRM Solution by Company Size
- Investment in SaaS for CRM Solutions
- Figure: In the Next 12 Months Will You Invest Software as a Service to Replace or Supplement the Functionality of Existing CRM Solutions? If No, Will You in the Next 2 Years?
- Figure: Share of Enterprises That Will Invest in Software as a Service to Replace or Supplement the Functionality of Existing CRM Solutions by Country (%)
- Figure: Share of Enterprises That Will Invest in Software as a Service to Replace or Supplement the Functionality of Existing CRM Solutions by Company Size (%)
- Essential Guidance
- Learn More
- Related Research
- Synopsis
