美國家庭辦公室的家庭PC持有動向

Abstract

This IDC study examines PC penetration in home office households, both income generating and corporate, as well as channel and brand preferences for both desktop and notebook PCs.

"Home office households continue to represent an important opportunity for PC vendors," says Merle Sandler, research manager in IDC' s Home Office Market program. "Although PC penetration rates have leveled off, the number of PC-owning home office households will approach 38 million by 2012, so there is a large potential market for replacement and upgrade PCs, as well as additional PCs, with notebook PCs representing an increasing share of PC shipments."

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • PC Ownership and Plans
  • Figure: U.S. Home Office Household PC Penetration, 2008
  • Table: U.S. Home Office Household PC Penetration, 2008 (% of Respondents)
  • Figure: Types of PCs in PC-Owning U.S. Home Office Households, 2008
  • Figure: U.S. Home Office PC Households Planning PC Purchases, 2008
  • Table: Types of PC Planned for Purchase in U.S. Home Office Households, 2008 (% of Respondents)
  • Number of PCs Owned
  • Table: Number of Desktop Computers in U.S. Home Office Households, 2008 (% of Respondents)
  • Table: Number of Notebook Computers in U.S. Home Office Households, 2008 (% of Respondents)
  • PC Brand Preferences
  • Table: Brands of Desktop Computers Owned by U.S. Home Office Households, 2008 (% of Respondents)
  • Table: Brands of Notebook Computers Owned by U.S. Home Office Households, 2008 (% of Respondents)
  • Figure: U.S. Home Office Household Desktop PC Ownership by Top Brand, 2008
  • Figure: U.S. Home Office Household Notebook PC Ownership by Top Brand, 2008
  • Table: Brands of Desktop Computers Planned for Purchase by U.S. Home Office Households, 2008 (% of Respondents)
  • Table: Brands of Notebook Computers Planned for Purchase by U.S. Home Office Households, 2008 (% of Respondents)
  • Figure: U.S. Home Office Desktop PCs Planned for Purchase by Top Brand, 2008
  • Figure: U.S. Home Office Notebook PCs Planned for Purchase by Top Brand, 2008
  • PC Channel Preferences
  • Table: Channel Used for Most Recent PC Purchase in U.S. Home Office Households, 2008 (% of Respondents)
  • Figure: Leading Channels Used for Most Recent PC Purchase in U.S. Home Office Households, 2008
  • Table: Preferred Future PC Purchase Channel in U.S. Home Office Households, 2008 (% of Respondents)
  • Figure: Leading Preferred Future PC Purchase Channels in U.S. Home Office Households, 2003
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Methodology
  • Synopsis