Abstract
This IDC study presents IDC' s Project Skypad, 2007 findings related to key urban Internet trends in nine markets across Asia/Pacific (excluding Japan) or APEJ after interviewing over 4,100 Internet users. Project Skypad aims to investigate the ownership of key IT and consumer electronics (CE) devices; broadband penetration; use of wireless technologies; access to Internet videos; as well as awareness, ownership, and usage of home networking, home automation, and media-centric networks.
"Key drivers of home networking adoption such as broadband subscribership, multi-PC ownership, and consumer notebook sales continued to increase in the APEJ region. Survey results show that while data networking applications, such as sharing a broadband connection and file sharing, continue to remain widely popular among the respondents, there are now more home network owners who are actively seeking out entertainment applications for their networks and their broadband connections," says Claudio Checchia, research manager, Consumer Markets Research, IDC Asia/Pacific.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Geography
- Table: Asia/Pacific (Excluding Japan) Sample Achievement, 2007
- Survey Instrument
- Interviewing/Administering the Instrument
- Universe Population
- Sample Frame and Respondent Criteria
- Profile of Sample
- Figure: Asia/Pacific (Excluding Japan) Sample Age Distribution, 2007
- Figure: Asia/Pacific (Excluding Japan) Sample Educational Attainment, 2007
- Figure: Asia/Pacific (Excluding Japan) Sample Personal Income by Geography, 2007
- Figure: Asia/Pacific (Excluding Japan) Sample Household Income by Geography, 2007
- Figure: Asia/Pacific (Excluding Japan) Sample Respondent by Gender, 2007
- Executive Summary
- Methodology
- Situation Overview
- Asia/Pacific (Excluding Japan) Digital Home Trends
- Survey Findings
- Ownership of Key IT and Consumer Electronics Devices
- Table: Asia/Pacific (Excluding Japan) Consumer Subscriptions to Internet Access Type by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Ownership of Key IT and Consumer Electronics Devices by Geography, 2007 (%)
- Number of Internet Users per Household
- Table: Asia/Pacific (Excluding Japan) Number of Household Members Who Access the Internet at Least Once a Month by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Type of Broadband Access Technology by Geography, 2007
- Types of Broadband Access Technology
- Length of Broadband Subscribership
- Table: Asia/Pacific (Excluding Japan) Length of Broadband Access Subscribership by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Length of Broadband Access Subscribership by Gender and Age Groups, 2007 (%)
- Number of PCs Connected to the Home Network
- Figure: Asia/Pacific (Excluding Japan) Number of Laptop and Desktop PCs Connected to the Home Network, 2007
- Table: Asia/Pacific (Excluding Japan) Number of Desktop PCs Owned by Home Network Ownership, 2007 (%)
- Table: Asia/Pacific (excluding Japan) Number of Laptop PCs Owned by Home Network Ownership, 2007 (%)
- Reasons for Not Subscribing to Broadband
- Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Gender and Age Group, 2007 (%)
- Awareness and Ownership of PC Networks
- PC Networks
- Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of PC Networks by Geography, 2007 (%)
- Awareness and Ownership of Home Automation Solutions
- Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of Home Automation Solutions by Geography, 2007 (%)
- Awareness and Ownership of Media-Centric Home Networks
- Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of Multimedia and Entertainment Networks by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Ownership of Home Networking and Home Automation Solutions by Gender and by Monthly Household Income, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of PC Networks by Internet Access Type, 2007 (%)
- Type of Technology Used in Home Networks
- Table: Asia/Pacific (Excluding Japan) Technology Used for Installation of Home Networking Solutions by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Technology Used for Installation of Home Networking Solutions by Monthly Household Income, 2007 (%)
- Reasons for Installing Home Networks
- Table: Asia/Pacific (Excluding Japan) Reasons for Installing a Home Network by Geography, 2007 (%)
- Figure: Asia/Pacific (Excluding Japan) Reasons for Installing a Home Network, 2007
- Media-Centric Networks
- Table: Asia/Pacific (Excluding Japan) Reasons for Installing a Multimedia/Entertainment Network by Geography, 2007 (%)
- Reasons for and the Likelihood of Not Installing Home Networks Within the Next 12 Months
- Table: Asia/Pacific (Excluding Japan) Reasons for Not Installing a Home Network by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Likelihood of Installing a Home Network the Within Next Twelve Months by Geography, 2007 (%)
- Reasons for Potentially Installing Home Networks
- Table: Asia/Pacific (Excluding Japan) Reasons That Would Drive Consumers Without a Home Network to Install One by Geography, 2007 (%)
- PC as an Emerging Video Platform
- Table: Asia/Pacific (Excluding Japan) Access to Internet Videos by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Access to Internet Videos by Gender and Age Group, 2007 (%)
- Type of Video Content Most Frequently Accessed Online
- Table: Asia/Pacific (Excluding Japan) Type of Internet Video Content Watched During the Last Three Months by Geography, 2007 (%)
- Table: Asia/Pacific (Excluding Japan) Type of Internet Video Content Watched During the Last Three Months by Gender and Age Group, 2007 (%)
- Asia/Pacific (Excluding Japan) Digital Home Trends
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
