附音樂播放功能的行動電話與MP3隨身聽的亞洲太平洋地區(日本除外)市場

Abstract

This IDC study provides an analysis and forecast of the Asia/Pacific (excluding Japan) or APEJ region for the compressed audio (MP3) player market and for the mobile phone market. The study has two central sections. The Situation Overview section reviews current market trends for music-enabled mobile phones and portable MP3 players at the regional level. In addition, data from the Asia/Pacific Joint Mobility Survey, 2007 is presented. The Future Outlook section outlines IDC' s assumptions about market trends during the forecast period and presents forecast data and analysis for the music-enabled mobile phones and the portable MP3 players for the period from 2007 to 2011.

"In the coming years, it will be increasingly important to have music phones within different pricing brackets, targeting not just more affluent mobile users, but also the swell of music consumers from emerging markets like India and China," says Aloysius Choong, research manager, Personal Systems, IDC Asia/Pacific.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Supply-Side Research
      • Secondary Sources
    • End-User Research
• Situation Overview
  • Market Review
    • Music Phones
    • Figure: Shipments of Music Phones in APEJ, 1Q05(2Q07
    • Table: Music Phone Positioning
    • Portable MP3 Players
    • Figure: Asia/Pacific (Excluding Japan) Compressed Audio Player Unit Shipments by Device Type, 2006
    • Portable Multimedia Players and Portable Gaming Consoles
  • Music Device Vendors in Retrospect
    • Apple
    • Motorola
    • Nokia
    • Samsung
    • Figure: Samsung Ultra Music F300' s Dual Face
    • Sony Ericsson
    • Figure: Mobile Phone Vendor Share by Unit Shipments, 1H07
  • The Growth of Music Services
  • Understanding the User
  • Figure: Preferred Music Device Purchase
  • Figure: Preferred Music Device Usage
  • Figure: Reasons for Preferring MP3 Player for Listening to Music
  • Figure: Reasons for Preferring Music Phone for Listening to Music
  • Figure: Importance of Music versus Camera in Mobile Phones
• Future Outlook
  • Forecast and Assumptions
    • Music Phones
    • Figure: Shipments of Music Phones, 2006(2011
    • Portable Music Players
    • Table: Asia/Pacific (Excluding Japan) Portable Compressed Audio Player Shipments by Device Type, 2006-2011 (000)
    • Table: Asia/Pacific (Excluding Japan) Portable Compressed Audio Player Revenue by Device Type, 2006-2011 (US$M)
• Essential Guidance
• Learn More
  • Related Research
  • Definitions
  • Synopsis