全球隨選CRM運用市場的預測(2007年至2011年)與2006年的廠商佔有率

Abstract

This IDC study provides the market sizing and vendor shares for the worldwide on-demand customer relationship management (CRM) applications software market in 2006 and forecast for the 2007-2011 time period. Market trends are provided, along with the future market outlook and guidance to CRM software vendors.

"The on-demand construct currently plays a significant role in the CRM applications market space. Although the delivery model has not become the dominant delivery mechanism, it is forecast to control nearly a quarter of the market by 2011." - Mary Wardley, research vice president, CRM Applications research.

"Those suppliers evaluating entering the on-demand CRM applications market or offering another application via the software-on-demand delivery model should focus on critical success factors when moving to an on-demand business/delivery model including making clear investments in R&D, sales, and marketing as well as aligning the internal organization to the subscription-based model. Software on demand entails a business transformation in which companies need to prepare," says Erin TenWolde, research manager, Software as a Service.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Market Definition
    • Customer Relationship Management Applications
      • Sales
      • Marketing
      • Customer Service
      • Contact Center
    • Software on Demand
• Situation Overview
  • The On-Demand CRM Applications Market in 2006
  • Table: Worldwide On-Demand CRM Applications Revenue by Vendor, 2004-2006 ($M)
• Future Outlook
  • Forecast and Assumptions
    • Worldwide On-Demand CRM Applications Market Forecast, 2007-2011
    • Table: Worldwide On-Demand and Total CRM Applications Revenue, 2006-2011 ($M)
    • Table: Key Forecast Assumptions for the Worldwide On-Demand CRM Applications Market, 2007-2011
  • Market Context
  • Table: Worldwide On-Demand CRM Applications Revenue, 2005-2011: Comparison of December 2006 and December 2007 Forecasts ($M)
  • Figure: Worldwide On-Demand CRM Applications Revenue, 2005-2011: Comparison of December 2006 and December 2007 Forecasts
  • Figure: Worldwide On-Demand CRM Applications Revenue Growth, 2006-2011: Comparison of December 2006 and December 2007 Forecasts
  • Table: Key Announcements in 2007 That Highlight Diverse Customer Acquisition Strategies
  • Figure: Current Software Application License/Delivery Model
  • Figure: Evaluation of Software Application License/Delivery Models
• Essential Guidance
• Learn More
  • Related Research
  • Methodology
  • Synopsis