Abstract
This IDC study provides the market sizing and vendor shares for the worldwide
on-demand customer relationship management (CRM) applications software market
in 2006 and forecast for the 2007-2011 time period. Market trends are provided,
along with the future market outlook and guidance to CRM software vendors.
"The on-demand construct currently plays a significant role in the CRM
applications market space. Although the delivery model has not become the
dominant delivery mechanism, it is forecast to control nearly a quarter of the
market by 2011." - Mary Wardley, research vice president, CRM Applications
research.
"Those suppliers evaluating entering the on-demand CRM applications market or
offering another application via the software-on-demand delivery model should
focus on critical success factors when moving to an on-demand business/delivery
model including making clear investments in R&D, sales, and marketing as well
as aligning the internal organization to the subscription-based model. Software
on demand entails a business transformation in which companies need to
prepare," says Erin TenWolde, research manager, Software as a Service.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Market Definition
- Customer Relationship Management Applications
- Sales
- Marketing
- Customer Service
- Contact Center
- Software on Demand
- Situation Overview
- The On-Demand CRM Applications Market in 2006
- Table: Worldwide On-Demand CRM Applications Revenue by Vendor, 2004-2006 ($M)
- Future Outlook
- Forecast and Assumptions
- Worldwide On-Demand CRM Applications Market Forecast, 2007-2011
- Table: Worldwide On-Demand and Total CRM Applications Revenue, 2006-2011 ($M)
- Table: Key Forecast Assumptions for the Worldwide On-Demand CRM Applications Market, 2007-2011
- Market Context
- Table: Worldwide On-Demand CRM Applications Revenue, 2005-2011: Comparison of December 2006 and December 2007 Forecasts ($M)
- Figure: Worldwide On-Demand CRM Applications Revenue, 2005-2011: Comparison of December 2006 and December 2007 Forecasts
- Figure: Worldwide On-Demand CRM Applications Revenue Growth, 2006-2011: Comparison of December 2006 and December 2007 Forecasts
- Table: Key Announcements in 2007 That Highlight Diverse Customer Acquisition Strategies
- Figure: Current Software Application License/Delivery Model
- Figure: Evaluation of Software Application License/Delivery Models
- Essential Guidance
- Learn More
- Related Research
- Methodology
- Synopsis
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