中國網路經濟分析及預測（2007年至2011年）

Abstract

This IDC study examines the dynamics of China' s Internet economy and focuses on basic elements of the Internet economy, like devices using the Internet, online user population, and main business models like Internet advertising, business to consumer ecommerce, and business-to-business (B2B) ecommerce. It looks at market drivers, dynamics, and strategies; the competitive landscape; and includes competitive dynamics of the top vendors as well as a 2007-2010 market forecast.

"China' s Internet economy has evolved and updated rapidly. Although online advertising is expected to maintain rapid growth in the coming years, it will be hard for players relying on advertising models to maintain robust growth in a monopoly market. The boom of ecommerce has also shown tremendous potential, and B2B market will present big opportunities in China," says Jacky Huang, senior market analyst, Cross-Products Team, IDC China.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Primary Research
    • Secondary Research
  • Executive Summary
• Situation Overview
  • Market Dynamics
    • Macroeconomic Overview
    • Regulation
    • Figure: Media Supervision Relationships
    • Digital Marketplace Ecosystem Model
    • Figure: Digital Marketplace Ecosystem
  • China Internet Access Services
    • Devices Using the Internet
    • Figure: China PC and Mobile Internet Connectivity, 2006
    • Internet Access Subscribers
    • Figure: China Narrowband and Broadband Internet Access Services Subscribers, 2007
    • Internet Users and Buyers
    • Figure: China Internet Users, 2006
  • Internet Advertising
    • Introduction
    • Figure: China Online Paid Search and Brand Advertising, 2006
    • Brand Advertising
    • Figure: China Brand Advertising by Vendor, 2006
    • Paid Searches
    • Figure: China Paid Search by Vendor, 2006
  • Online Consumer Market: B2C
    • Introduction
    • Online Shopping
    • Figure: China Online Shopping, 2006
    • Online Travel
    • Figure: China Online Travel, 2006
  • Online Business Market
  • Figure: China Business to Business by Vendor, 2006
  • Web 2.0
    • Video Sharing/Podcasts
    • Classified Information
    • Social Networks: Business Community
    • Social Networks: Campus Community
    • Digital Magazines
    • Blogs
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for China' s Internet Economy, 2007-2011
    • China Internet Access
    • Figure: China Internet-Accessible Devices, 2006-2011
    • Figure: China Internet Access Service Subscribers, 2006-2011
    • Figure: China Internet User Population, 2006-2011
    • Figure: China Internet Buyer Population, 2006-2011
    • China Internet Advertising
    • Figure: China Online Advertising Revenue, 2006-2011
    • China eCommerce
    • Figure: China eCommerce Spending, 2006-2011
    • Figure: China Business-to-Business eCommerce Spending, 2006-2011
    • Figure: China Business-to-Consumer eCommerce Spending, 2006-2011
• Essential Guidance
  • Advice for New Media Companies
  • Advice for eCommerce Companies
  • Advice for IT Vendors
• Learn More
  • Related Research
  • Definitions
  • Synopsis