除日本外亞太地區行動電話銷售企業分析

Abstract

This IDC study assesses the strengths and weaknesses of the top players in the mobile devices space in Asia/Pacific (excluding Japan) or APEJ. International vendors Nokia, Samsung, Motorola, Sony Ericsson, Reliance Classic, and LG are examined, as are regional vendors like HTC, or vendors planning to enter Asia like Apple.

"APEJ represents diversity in market maturity as well as preference, so mobile phone manufacturers are constantly juggling their marketing strategies, product portfolios, and technologies in step with the developments in the region. What was years ago a stagnant Nokia is now an almost 50% dominance of APEJ. Motorola had the runaway hit with the RAZR, but is now trying to rebuild after several quarters of losses. Samsung and Sony Ericsson have maintained their positions overall, but Reliance Classic has upset LG both in ranking and CDMA shipments," says Melissa Chau, Associate Market Analyst, Mobile Devices Research, IDC Asia/Pacific.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • Introduction
  • Table: Asia/Pacific (Excluding Japan) Mobile Device Shipments by Vendor, 3Q06-2Q07 (000)
  • Market Strategies
    • PRC
    • Figure: PRC Mobile Phone Shipments by Vendor, 3Q06-2Q07 (Combined)
    • India
    • Figure: India Mobile Phone Shipments by Vendor, 3Q06-2Q07 (Combined)
    • Korea
    • Figure: Korea Mobile Phone Shipments by Vendor, 3Q06-2Q07 (Combined)
    • Indonesia
    • Figure: Indonesia Mobile Phone Shipments by Vendor, 3Q06-2Q07 (Combined)
    • Philippines
    • Figure: Philippines Mobile Phone Shipments by Vendor, 3Q06-2Q07 (Combined)
    • Taiwan
    • Figure: Taiwan Mobile Phone Shipments by Vendor, 3Q06-2Q07 (Combined)
    • Converged Devices
    • Table: Asia/Pacific (Excluding Japan) Converged Mobile Device Shipments by Vendor, 3Q06-2Q07 (000)
• Future Outlook
  • Vendor Profiles
    • Nokia
      • Strengths
      • Weaknesses
    • Samsung
      • Strengths
      • Weaknesses
    • Motorola
      • Strengths
      • Weaknesses
    • Sony Ericsson
      • Strengths
      • Weaknesses
    • Reliance Classic
      • Strengths
      • Weaknesses
    • LG
      • Strengths
      • Weaknesses
    • Others to Watch
      • HTC/Dopod
      • Apple
      • i-mate
      • Domestic PRC Vendors
  • Opportunities for Growth
    • Emerging Markets
    • 3G+ Handsets
    • Mobile TV
• Essential Guidance
  • Actions to Consider
    • Product Design
    • Competing on Software/Services
    • Economies of Scale
    • Branding for the Lower Tiers
• Learn More
  • Related Research
  • Synopsis