全球液晶電視市場分析及預測（2007年至2011年）

Abstract

This IDC study looks at the worldwide market for LCD TVs. It includes a market forecast for 2007-2011 split by region and screen size. Value LCD TV brands such as Vizio, Syntax, Westinghouse, and Polaroid all had another huge year in 2007, but realizing similar unit success in the near future may prove to be comparably difficult, if not impossible. Legacy TV powers Sony, Samsung, and Sharp all made significant moves in the past year, expanding production on the panel component end as well as at the finished goods/consumer SKU level. All three now offer an array of diverse products, from entry-level to top-technology goods, sold at every reseller tier.

IDC has long maintained that when brand-name LCD TVs approach or reach price parity with the value vendors, the latter would be displaced from the marketplace. In more mature regions/countries such as the United States, Western Europe, and Japan, this process is expected to soon impact the stronger value "survivors" in the ongoing three-year LCD TV price war.

"Given omnipresent yet latent consumer preference for brand-name LCD TVs, continued price declines by a Sony or a Samsung are expected to offer consumers a more compelling ' value' option: assumed high performance and reliability from a household name. As such, a few of the aforementioned second-tier brands may find it difficult to maintain operations after hitting unsustainable price floors in 2008."- Eric Haruki, research director, TV Markets and Technologies

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Scope
  • Executive Summary
• Situation Overview
  • Vendor Market Shares
    • Worldwide LCD TV Market Share
    • Figure: Worldwide LCD TV Display Shipment Share by Vendor, 3Q07
    • U.S. LCD TV Market Share
    • Figure: U.S. LCD TV Display Shipment Share by Vendor, 3Q07
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for the Worldwide LCD TV Market, 2007-2011
    • LCD TV Forecast
      • Worldwide LCD TV Shipments by Region, 2006-2011
      • Table: Worldwide LCD TV Shipments by Region, 2006-2011 (000)
      • Figure: Worldwide LCD TV Shipments by Region, 2006-2011
      • Worldwide LCD TV Revenue by Region, 2006-2011
      • Table: Worldwide LCD TV Revenue by Region, 2006-2011 ($M)
      • Figure: Worldwide LCD TV Revenue by Region, 2006-2011
      • Worldwide LCD TV Shipments by Size Splits, 2006-2011
      • Table: Worldwide LCD TV Shipments by Size, 2006-2011 (000)
      • Figure: Worldwide LCD TV Market Unit Shipments by Size, 2006-2011
      • Worldwide LCD TV Revenue by Size Splits, 2006-2011
      • Table: Worldwide LCD TV Revenue by Size, 2006-2011 ($M)
      • Figure: Worldwide LCD TV Market Revenues by Size, 2006-2011
  • Market Context
• Essential Guidance
  • Second Tier
  • Legacy CE
• Learn More
  • Related Research
  • Definitions
  • Synopsis