Abstract
This IDC study reveals U.S. consumer respondents' feedback on questions regarding their current television usage and preferences. It is the second of two 2007 United States-based consumer TV survey reports; while the first detailed respondent demographics, current TV ownership, and purchase channel preferences, this study provides insights into future consumer TV purchase trends. We also provide a variety of cross-tab analyses such as whether a particular income group will favor a certain TV type and where consumers are expected to shop for their TV.
"U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our 2007 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." - Eric Haruki, research director for IDC' s TV Markets and Technologies program
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- Future TV Purchase Motivators
- Figure: Likelihood of New TV Purchase
- Figure: Reason for New TV Purchase, 2006 and 2007
- Figure: Motivation for Replacing Primary TV
- TV Technology Type Preferences
- Figure: TV Technology Type Preference for the <42in. Size Category
- Figure: TV Technology Type Preference for the 42in. or Larger Size Category
- Figure: Future Flat-Panel TV Technology Type Purchasing Preference, 2006 and 2007
- TV Technology Type Preference Cross-Tabs
- Table: Future TV Purchasing Preference by U.S. Region and Technology Type (% of Respondents)
- Table: Future TV Purchasing Preference by Age and Technology Type (% of Respondents)
- Table: Future TV Purchasing Preference by Household Income and Technology Type (% of Respondents)
- Future TV Size Expectations
- Figure: Future TV Size Preference, 2006 and 2007
- Table: Comparison of Current and Planned Future Primary TV Size: 5in. Size Categories (% of Respondents)
- Table: Comparison of Current and Planned Future Primary TV Size: 10in. Size Categories (% of Respondents)
- Future TV Cost Expectations
- Figure: Future TV Purchase Spending Expectations
- Table: Comparison of Past and Future TV Spending (% of Respondents)
- Table: Expected Future TV Purchase Spending, 2006 and 2007 (% of Respondents)
- TV Feature Set and Performance Preferences
- Figure: Very Important TV Features
- Figure: Not Important TV Features
- Figure: Very Important TV Performance Factors
- Figure: Not Important TV Performance Factors
- Subjective TV Combo Preferences
- Figure: TV Feature Combination Preference: Size and Resolution
- Figure: TV Feature Combination Preference: Brand and Size
- Figure: Future TV Brand Preference
- Reseller Preferences
- Figure: Future TV Reseller Preference
- Table: Comparison of Current and Future TV Reseller Preference (% of Respondents)
- Feedback to Vendors and Retailers
- Figure: Primary Consumer Feedback Topics, 2006 and 2007
- Table: Respondent Comments by Category
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
