Abstract
This IDC study, the first of two TV survey studies, offers insight into current U.S. TV ownership, with data split by a number of respondent demographics (age, household income level, and gender). This study also provides a variety of cross-tab analyses - whether a particular income group favored a certain TV type, where consumers, in different geographic segments of our country, shopped for their TVs, and why.
"U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our 2007 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." - Eric Haruki, research director for IDC' s TV Markets and Technologies
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- Respondent Demographics
- Figure: Respondents by Gender
- Figure: Respondents by Racial Background
- Figure: Respondents by Household Income
- Figure: Respondents by Age
- Figure: Respondent by Home Region Within the United States
- Figure: Respondents by Home State
- Respondent DTV Mandate Awareness/Current TV Service Subscription Types
- Figure: Familiarity with 2009 DTV Mandate
- Figure: Impact of 2009 DTV Mandate
- Figure: Respondents by TV Service Type
- Figure: Respondents with an HD Subscription, 2006 and 2007
- Respondent Current TV Dynamics
- Figure: TVs in Regular Use Within Household
- Figure: HDTV Ownership
- Figure: Current Primary TV Type
- Table: Current TV Type by Household Income (% of Respondents)
- Table: Current TV Type by Respondent' s Age (% of Respondents)
- Table: Current TV Type by Geographic Region (% of Respondents)
- Figure: Primary TV Size (5in. Increments)
- Figure: Primary TV Size (10in. Increments)
- Figure: Age of Primary TV
- Respondent TV Reseller/Channel Preferences
- Figure: TV Purchase Channel
- Table: TV Reseller Preference by Geographic Region (% of Respondents)
- Table: TV Reseller Preference by Household Income (% of Respondents)
- Table: Current TV Size by Purchase Channel (% of Respondents)
- Figure: Cost of Primary TV
- Table: TV Purchase Price by Reseller Type (% of Respondents)
- Figure: Most Influential Factors in Choosing TV Reseller
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Survey Questionnaire: IDC' s Consumer TV Survey, 2007
- Synopsis
