Abstract
The focus of the study is a survey of 769 small, small to medium, medium, and
large businesses operating in Europe, summarized in the study as small (50-99
employees), small to medium (100-499 employees), medium (500-999 employees),
and large (>1,000 employees). The survey covers the United Kingdom, France,
Germany, Italy, Spain, the Netherlands, Sweden, and Denmark.
Results and analysis are provided for all eight countries interviewed, and a
further breakdown by country, company size, and industry sector is provided.
The information provided in this study is essential reading for mobile
operators, system integrators, handset vendors, and any other player in the
mobile market that is interested in understanding the enterprise market
activities in the wireless space.
The study will provide these companies with essential survey results and
analysis on how European businesses receive mobile operator services, as well
as adoption rates and future purchase plans of small, medium, and large
organizations.
According to Rosie Secchi, research manager at IDC' s European wireless and
mobile communications group, "The business-working environment has seen quite a
few changes in the last few years. IDC believes that enterprise mobility can
provide a potentially effective route for businesses to reinvent themselves.
Vendors should therefore position enterprise mobility as the short and quick
road to business automation and productivity enhancement in a cost-effective
way."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Executive Summary
- Mobile Phone Penetration
- Mobile Budgeting
- Operator Features
- Satisfaction With Operators
- Advanced Mobile Services
- Fixed Network Bypass
- Sample and Questionnaire
- Figure: Questionnaires Completed by Country
- Figure: Questionnaires Completed by Company Size
- Table: Questionnaires Completed by Company Size - Employees in Country
- Table: Questionnaires Completed by Sector - Employees in Country
- Situation Overview
- Use of Mobile Communications Services
- Mobile Phone Penetration
- Figure: Employees Considered Mobile Workers
- Table: Percentage of Mobile Workers in the Company - by Country
- Table: Percentage of Mobile Workers in the Company - by Sector
- Table: Percentage of Mobile Workers in the Company - by Company Size
- Figure: Percentage of Employees Using Mobile Phones for Business
- Table: Percentage of Employees with Mobile Phone - by Country
- Table: Percentage of Employees with Mobile Phone - by Sector
- Table: Percentage of Employees with Mobile Phone - by Company Size
- Purchasing Policy
- Mobile Budgeting
- Figure: Budget for Mobile Phones
- Table: Budget for Mobile Phones - by Country
- Table: Budget for Mobile Phones - by Sector
- Table: Budget for Mobile Phones - by Company Size
- Figure: Descriptions of Company Policy for Mobile Phone/Services Procurement
- Table: Descriptions of Company Policy for Mobile Phone/Services Procurement - by Country
- Table: Descriptions of Company Policy for Mobile Phone/Services Procurement - by Sector
- Table: Descriptions of Company Policy for Mobile Phone/Services Procurement - by Company Size
- Future Outlook
- Opinions on Mobile Service Providers
- Choice of Mobile Operator
- Figure: Mobile Operator Choice in the U.K. (%)
- Figure: Mobile Operator Choice in France (%)
- Figure: Mobile Operator Choice in Germany (%)
- Figure: Mobile Operator Choice in Italy (%)
- Figure: Mobile Operator Choice in Spain (%)
- Figure: Mobile Operator Choice in the Netherlands (%)
- Figure: Mobile Operator Choice in Sweden (%)
- Figure: Mobile Operator Choice in Denmark (%)
- Operator Features
- Figure: Importance and Satisfaction of Factors Influencing Selected Mobile Operator(s) - Most Important and Most Satisfied (% of Respondents Who Answered 5 on a 1 to 5 Scale)
- Table: Importance of and Satisfaction with Operator Features by Country - Average
- Satisfaction With Operators
- Figure: Likeliness of Changing Mobile Provider Over the Next Year
- Table: Likelihood of Changing Mobile Operator - by Country
- Table: Likelihood of Changing Mobile Operator - by Sector
- Table: Likelihood of Changing Mobile Operator - by Company Size
- Advanced Mobile Services
- Figure: Implementation of Mobile Device Management
- Table: Implementation of Mobile Device Management - by Country
- Table: Implementation of Mobile Device Management - by Sector
- Table: Implementation of Mobile Device Management - by Company Size
- Figure: Types of Mobile Device Management Tools Implemented by the Company
- Table: Types of Mobile Device Management Tools Implemented - by Country
- Table: Types of Mobile Device Management Tools Implemented - by Sector
- Table: Types of Mobile Device Management Tools Implemented - by Company Size
- Figure: Types of Mobile Managed Services Tools Implemented by the Company
- Table: Types of Mobile Managed Services Tools Implemented - by Country
- Table: Types of Mobile Managed Services Tools Implemented - by Sector
- Table: Types of Mobile Managed Services Tools Implemented - by Company Size
- Table: Reason for Not Having Mobile Management Tools - by Country
- Table: Reason for Not Having Mobile Management Tools - by Sector
- Table: Reason for Not Having Mobile Management Tools - by Company Size
- Figure: Mobile Devices Integrated in the Existing PBX
- Table: Mobile Devices Integrated in the Existing PBX - by Country
- Table: Mobile Devices Integrated in the Existing PBX - by Sector
- Table: Mobile Devices Integrated in the Existing PBX - by Company Size
- Figure: Limitation of Personal Activities on Company Issued or Company Subsidized Mobile Devices
- Table: Limitation of Personal Activities on Company Issued or Company Subsidized Mobile Devices - by Country
- Table: Limitation of Personal Activities on Company Issued or Company Subsidized Mobile Devices - by Sector
- Table: Limitation of Personal Activities on Company Issued or Company Subsidized Mobile Devices - by Company Size
- Fixed Network Bypass
- Figure: Mobile Phone Will Become Main Phone
- Table: Mobile Phone Will Become Main Phone - by Country
- Table: Mobile Phone Will Become Main Phone - by Sector
- Table: Mobile Phone Will Become Main Phone - by Company Size
- Figure: Estimated Time Frame for Mobile Phone to Become Primary Phone
- Table: Estimated Time Frame for Mobile Phone to Become Primary Phone - by Country
- Table: Estimated Time Frame for Mobile Phone to Become Primary Phone - by Sector
- Table: Estimated Time Frame for Mobile Phone to Become Primary Phone - by Company Size
- Table: Reasons for Mobile Phone Not Becoming Primary Phone - by Country
- Table: Reasons for Mobile Phone Not Becoming Primary Phone - by Company Size
- Table: Reasons for Mobile Phone Not Becoming Primary Phone - by Company Size
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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