Abstract
This study examines the state of adoption of leading-edge technologies in the
Canadian midmarket and analyzes perceptions of these technologies and their
ability to create operational efficiency. This document provides valuable
insight, prediction, and prescription for both vendors and end users.
"Virtualization and CRM projects are top of mind for SMBs, and peer influence
and channel partners will be the key routes for vendors to take in order to tap
into these opportunities. " - Ricky Mak, analyst, SMB and Channels research,
IDC Canada.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- ICT Critical for Canadian Businesses
- Figure: Managing ICT Operating Expenses A Top Priority
- Figure: Software Still Seen as Most Critical Area of ICT Investment
- Figure: Wireless Networking Projects are Most Common Among Midmarket Firms
- Vendor Advice on ICT Does Not Equate to Purchase Influence
- Figure: Midmarket Firms Seek Advice from Vendors More Frequently than Medium-Size Firms
- Figure: Vendors Have Modest Impact on IT Purchase Decisions by Medium-Size Firms
- Figure: Midmarket Firms More Averse to Vendor Influence on IT Purchases
- Future Outlook
- Mobile Computing and CRM Have the Strongest Impact on Operational Efficiency
- Figure: Mobile Computing Devices, CRM, and BI Are Expected to Improve Operational Efficiencies for Medium Sized Firms
- Figure: Value of Mobile Computing Devices is Apparent Throughout All Company Sizes
- Figure: CRM Impact Lags in Midmarket Segment
- Figure: BA/BI Perceptions are Similar Across Size Segments
- Virtualization and Consolidation Are Leading Opportunities in the Medium-Sized Market
- Figure: Virtualization, Systems Management Software, and VoIP are Top Opportunities
- Figure: Storage Consolidation/Virtualization Interest is High in Medium and Midmarket Firms
- Figure: Server Consolidation/Virtualization Interest High Among Midmarket Firms
- Figure: Systems Management Software Receives Strong Consideration from Midmarket
- Figure: Significant Opportunity for VoIP Across All Size Segments
- Essential Guidance
- Vendors Must Differentiate Their Approach to SMB Market Based on Technology
- Learn More
- Related Research
- Synopsis
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