美國行動娛樂的價値連鎖分析：IP整合產生的問題

Abstract

This document is about U.S. Mobile Entertainment Value Chain Analysis: Ramifications of IP Convergence

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • Market Strategies
  • Figure: Wireless Entertainment Value Chain
    • Carrier-Oriented Content and Service Aggregators
    • Carrier-Oriented Storefront and Portal Providers
    • The GSM and Java-Oriented Content and Application Ecosystem
    • The CDMA and BREW Content and Application Ecosystem
    • Direct-to-Consumer Models and the Internet
      • Simple Content and PSMS Billed For by Operators
      • Mobile-Oriented D2C Portals and Enablers
      • Web/WAP Applications and Services
    • Wireless Network Operator Approaches
    • Evolving Revenue Shares
    • Table: U.S. Wireless Entertainment Revenue Share and Average Selling Price Trend by Supply Chain Constituent and Content Type
• Future Outlook
  • Continued IP and Wireless Convergence
    • Toward Universal Wireless Passports and Profiles
    • Increasingly Flexible Bundling and Simplified Billing Mechanisms
    • Content Interoperability
    • Human-Centric Experiences
    • Consolidation and Associated Vendor Trends
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis