Abstract
This document is about The Canadian Market Opportunity: CRM
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- Investment in CRM
- Figure: Investment in CRM: 2006, 2007, and 2011
- Figure: Primary Brand of Sales CRM Software
- Figure: Primary Brand of Marketing CRM Software
- Figure: Primary Brand of Customer and Contact Service CRM Software
- Future Outlook
- CRM Looking Ahead
- Figure: Projected CRM Investments by Industry
- Figure: Future Plans for CRM
- Figure: CRM Solution Spending over the Next 12 Months
- Figure: Top 5 Drivers of Investment in CRM Solutions
- Figure: Top 5 Convincing Reasons Organizations Invest in CRM
- How CRM Money Will Be Spent
- Figure: Primary Brand of Sales CRM Software to be Purchased
- Figure: Primary Brand of Marketing CRM Software to be Purchased
- Figure: Primary Brand of Customer Service CRM to be Purchased
- Figure: Services Needed from External Provider for CRM
- Mobile and On-Demand CRM Are Hot
- Figure: Importance of Mobility
- Figure: Investments in On-Demand or SaaS CRM
- Figure: Vendors Considered for On Demand
- Essential Guidance
- Learn More
- Related Research
- Synopsis
