加拿大主要SNS使用者的資料

Abstract

This document is about Spaces for Faces: Profiling Canadian Users of Leading Social Networking Sites

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Introduction
    • Sharing Connections and Content: The Core Function of Social Networking
    • Social Networking Participation Scale
    • Figure: Social Networking Participation Scale and the Types of Sites Examined in this Study
  • Current Industry Dynamics
    • 20 Leading Sites in Canada
    • Overall User Demographics - Youth Leading the Way
    • Figure: Respondents with Social Networking Profile by Age Group
    • Figure: Age Distribution of Respondents with Social Networking Profile by Social Networking Site
    • Ontario, Quebec, and Urban Centres Pushing the Trend
    • Figure: Respondents with Social Networking Profile by Region
    • Figure: Respondents with Social Networking Profile by Living Area
    • Behaviour and Psychographics of Social Networking Users
    • Figure: Respondents' Device Ownership by Social Networking Profile User Status
      • Behaviour Attributes
  • Profiles of the Ten Leading Social Networking Sites
  • Figure: Respondents' Use of the Top 10 Social Networking Sites
    • Windows Live Spaces
    • Figure: Respondents with Windows Live Spaces Profiles by Age Group and Income Bracket
    • MSN Groups
    • Figure: Respondents with MSN Groups Profiles by Age Group and Income Bracket
    • Yahoo! Groups
    • Figure: Respondents with Yahoo! Groups Profiles by Age Group and Income Bracket
    • hi5
    • Figure: Respondents with hi5 Profiles by Age Group and Income Bracket
    • MySpace
    • Figure: Respondents with MySpace Profiles by Age Group and Income Bracket
    • Classmates Online
    • Figure: Respondents with Classmates Online Profiles by Age Group and Income Bracket
    • Google Groups
    • Figure: Respondents with Google Groups Profiles by Age Group and Income Bracket
    • YouTube
    • Figure: Respondents with YouTube Profiles by Age Group and Income Bracket
    • Lavalife
    • Figure: Respondents with Lavalife Profiles by Age Group and Income Bracket
    • Yahoo! 360°
    • Figure: Respondents with Yahoo! 360° Profiles by Age Group and Income Bracket
  • Social Networking Through the Lens of IDC' s Consumer Segmentation Model
  • Figure: IDC Canada' s Consumer Cluster Segments
  • Figure: Respondents' Use of the Top 10 Social Networking Sites: Brand Mavens Versus All Online Users
  • Figure: Respondents' Use of the Top 10 Social Networking Sites by Consumer Cluster Segment
  • Bubbling Up: The Next 10 Sites
    • Friendster
    • Blogger
    • Nexopia
    • MuchMusic.com
    • Xanga
    • Flickr
    • Facebook
    • AsianAvenue
    • eHarmony
    • Bearshare
  • Social Networking Sites Profile Summary
  • Table: Social Networking Sites Profile Summary
• Future Outlook
• Essential Guidance
  • Actions to Consider
• Learn More
  • Related Research
  • Synopsis