美國針對青少年及成人的無線娛樂相關調查（06年第3季）：民族及性別差異

Abstract

This document is about U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Ethnicity and Gender Differences

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Survey Findings
    • Spending and Usage Models
    • Table: U.S. Wireless Consumer Data Usage Model by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Quarterly Data Spend by Gender and Ethnicity (% of Respondents)
    • Content Downloads
    • Table: U.S. Wireless Consumer Quarterly Ringtone Volume by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Quarterly Graphic/Wallpaper Volume by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Quarterly Game Volume by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Ringtone Consumption Model by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Graphic/Wallpaper Consumption Model by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Game Consumption Model by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Quarterly Ringtone Spend by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Quarterly Graphic/Wallpaper Spend by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Quarterly Game Spend by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Current Ringtone Type by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Ringtone Adoption Channel by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Ringtone Genre by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Game Genre by Gender and Ethnicity (% of Respondents)
    • Other Applications and Services
    • Table: U.S. Wireless Consumer Information or Entertainment Service Usage by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Video/TV Content Preferences by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Video/TV Viewing Habits by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Full-Track Music Genre Preference by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Full-Track Music Listening Behavior by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Ringback Tone Adoption Rate by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Monthly Ringback Tone Spend by Gender and Ethnicity (% of Respondents)
    • Complaints and Advertising Sensitivity
    • Table: U.S. Wireless Consumer Data Offering Complaints by Gender and Ethnicity (% of Respondents)
    • Table: U.S. Wireless Consumer Advertising Sensitivity by Gender and Ethnicity (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis