Abstract
This IDC study was based on an end-user survey of 500 Australian gamers conducted in mid-November 2006. The survey was designed to examine issues critical to players in the videogaming market, including gamers' levels of interest in online gaming, willingness to pay for downloaded add-on content, and purchase intentions within the next 12 months.
"The battle for next-generation gaming has already started with Microsoft Xbox 360 making its first debut locally in March 2006. Microsoft' s entrance was followed by Nintendo in late 2006, and Sony' s PlayStation 3 (PS3) is due on Australian shores in March 2007. The videogaming industry has never been this exciting, thus making this a prime time to understand gamers' behaviour and motivation," says Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Table: Distribution of Respondents to IDC' s Australia Videogaming Survey 2006
- Situation Overview
- Who Are the Gamers?
- Table: Gaming Demographics
- Table: Gaming and Technology Ownership
- Key Survey Findings
- Years of Playing Videogames
- Figure: Number of Years Spent Playing Videogames
- Figure: Number of Hours Spent Playing Offline Games on the Console/PC Each Week
- Videogame Consoles in Australian Homes
- Figure: Videogame Consoles Used in the Past Three Months
- Videogame Software
- Table: Average Number of Games Owned
- Table: Average Number of Games Purchased Within a Six-Month Period
- Learning About New Games
- Preferred Genres
- Figure: Sources for New Games
- Figure: Preferred Types of Games
- Online Gaming
- Online Gaming Demographics
- Table: Online Gaming Demographics and Technology Ownership
- New Revenue Opportunities
- Figure: Level of Interest in Downloading Add-On Content
- Perception of Online Gaming
- Figure: Perception of Online Gaming
- Encouraging Offline Gamers to Play Online Games
- Dual Ownership: Console Versus PC
- Figure: Reasons for Console/PC Preference
- Purchase Intentions
- Purchase Plans for Videogame Consoles
- Figure: Purchase Plans for Consoles
- Table: Purchase Plans by Type of Videogame Console (Current)
- Interest in Additional Features
- Figure: Level of Interest in Additional Console Features
- Interest in Gaming PCs
- Figure: Level of Interest in Gaming PCs
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
