Abstract
This IDC study presents IDC's 2005 Skypad Project findings related to key urban
Internet trends in seven markets across Asia/Pacific (excluding Japan), after
interviewing about 4,000 Internet users. Skypad aims to investigate ownership
of key IT and consumer electronic devices, broadband penetration, broadband TV,
as well as awareness and ownership of home networking, home automation, and
media-centric networks.
"While the number of broadband subscribers keeps soaring, consumers are slowly
taking up home networking primarily to share broadband access, files, and
printers," says Claudio Checchia, research manager, Consumer Markets, IDC
Asia/Pacific. "The rise in the number of broadband subscribers, together with
higher penetration of gaming consoles, MP3 players and digital cameras will
drive consumer adoption of media-centric networks."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Introduction
- Methodology
- Geography
- Table: Sample Achievement
- Survey Instrument
- Interviewing/Administering the Instrument
- Universe Population
- Sample Frame (Urban Household Selection)
- Respondent Criteria
- Profile of Sample
- Figure: Age Distribution
- Figure: Education Level
- Figure: Personal Income per Country
- Figure: Household Income per Country
- Figure: Gender
- Executive Summary
- Situation Overview
- Asia/Pacific (Excluding Japan) Digital Home Trends
- Table: Asia/Pacific (Excluding Japan) Consumer Subscriptions to Internet Access Type by Geography (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Ownership of Key IT and Consumer Electronics Devices by Geography (Percentage of Respondents)
- Number of Internet Users per Household
- Table: Asia/Pacific (Excluding Japan) Number of Household Members Who Access the Internet at Least Once a Month by Geography (Percentage of Responses)
- Type of Broadband Access Technology
- Table: Asia/Pacific (Excluding Japan) Type of Broadband Access Technology by Geography, 2005
- Reasons For Not Subscribing to Broadband
- Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Geography (Percentage of Respondents)
- Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband by Gender and Age Group (Percentage of Respondents)
- Use of Wireless Solutions to Access the Internet from Home
- Table: Asia/Pacific (Excluding Japan) Use of Wireless Access by Geography, 2005
- Table: Asia/Pacific (Excluding Japan) Use of Wireless Access by Internet Access Type and Monthly Household Income, 2005
- Awareness and Ownership of PC Networks
- PC Network
- Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of PC Networks by Geography (Percentage of Responses)
- Awareness and Ownership of Home Automation Solutions
- Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of Home Automation Solutions by Geography (Percentage of Responses)
- Awareness and Ownership of Media-Centric Home Networks
- Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of Multimedia and Entertainment Networks by Geography (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Ownership of Home Networking and Home Automation Solutions by Gender and by Monthly Household Income (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Ownership and Awareness of PC Networks by Internet Access Type (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Technology Used for Installation of Home Networking Solutions by Geography (Percentage of Responses)
- Reasons For Installing a Home Network
- Table: Asia/Pacific (Excluding Japan) Reasons For Having Installed A Home Network by Geography (Percentage of Responses)
- Reasons For Not Installing a Home Network
- Table: Asia/Pacific (Excluding Japan) Reasons For Not Installing a Home Network by Geography (Percentage of Respondents)
- Table: Asia/Pacific (Excluding Japan) Reasons For Not Installing a Home Network by Gender and Internet Access Type (Percentage of Respondents)
- Reasons For Potentially Installing a Home Network
- Table: Asia/Pacific (Excluding Japan) Reasons That Would Drive Consumers Without Home Network to Install One by Geography (Percentage of Responses)
- Media-Centric Networks
- Table: Asia/Pacific (Excluding Japan) Reasons For Installing a Multimedia/Entertainment Network by Geography (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Types of Consumer Electronics Devices Attached to a Multimedia/Entertainment Network by Geography (Percentage of Respondents)
- Broadband TV (IPTV)
- Table: Asia/Pacific (Excluding Japan) Access To Broadband TV by Geography (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Access To Broadband TV by Gender and Age Group (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Likelihood of Subscribing to Broadband TV Services Within 12 Months by Geography (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Likelihood of Subscribing to Broadband TV Services Within 12 Months by Gender and Age Group (Percentage of Responses)
- Reasons for Subscribing to Broadband TV (IPTV)
- Table: Asia/Pacific (Excluding Japan) Reasons for Subscribing to Broadband TV Services by Geography (Percentage of Respondents)
- Reasons for Not Subscribing to Broadband TV (IPTV)
- Table: Asia/Pacific (Excluding Japan) Reasons for Not Subscribing to Broadband TV Services by Geography (Percentage of Respondents)
- Preferred Location to Watch Premium Content
- Table: Asia/Pacific (Excluding Japan) Preferred Ways of Viewing Premium Video Content by Geography (Percentage of Responses)
- Table: Asia/Pacific (Excluding Japan) Preferred Ways of Viewing Premium Video Content by Gender and Age Group (Percentage of Responses)
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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