Abstract
This IDC study presents data and analysis on the video services market from IDC's 2005 Asia/Pacific General Consumer Survey. Topics covered in this survey include consumer use, preferences and satisfaction, and spending on services including pay TV subscriptions, video on demand (VOD), pay-per-view (PPV), and IPTV. Responses are segmented based on country, age, gender, and Internet access type.
"The pay TV market in Asia/Pacific (excluding Japan) or APEJ is becoming increasingly more competitive. In order to find an element of differentiation from one another, operators are upgrading more subscribers to digital services while delivering additional premium services, like VOD. Survey results show that channel choice, pricing, better audio and video quality, bundling with Internet access, and customer satisfaction all play an important role in consumers' decision to sign up for pay TV services," says Claudio Checchia, research manager, Consumer Markets, IDC Asia/Pacific. "The market continues to evolve. As more broadband service providers offer IPTV solutions streamed through a private broadband network, cable and satellite operators find they are no longer the only alternatives in the pay TV market."
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Geography
- Table: Countries and Major Cities Covered
- Figure: Urban and Suburban Distribution
- Survey Instrument
- Interviewing/Administering the Instrument
- Universe Population
- Table: Confidence Interval for Different Countries
- Sample Frame
- Respondent Criteria
- Table: Sample Achievement
- Profile of Sample
- Survey Demographics
- Figure: Age Group
- Figure: Personal and Household Income Distribution (US$)
- Figure: Gender Distribution
- Figure: Educational Level Distribution
- Figure: Occupational Distribution
- Figure: Personal Monthly Income Distribution
- Figure: Household Monthly Income Distribution
- Definitions
- General
- Video Technology
- Audio Technology
- Education
- Occupation
- Technical Reference
- Executive Summary
- Methodology
- Situation Overview
- Introduction
- Broadband Users
- Table: Asia/Pacific (Excluding Japan) Consumers Subscription to Broadband Internet Services (% of Responses)
- TV Ownership
- Table: Asia/Pacific (Excluding Japan) Ownership of TV Sets by Geography (% of Responses)
- TV Watching Patterns Among Asia/Pacific (Excluding Japan) Consumers
- Table: Asia/Pacific (Excluding Japan) Number of Hours Spent Daily Watching TV Programs by Geography (% of Responses)
- Cable and Satellite Television
- Table: Asia/Pacific (Excluding Japan) Subscription to Cable or Satellite TV Programming by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Subscription to Cable or Satellite TV Programming by Gender and Age Group (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Reasons for Subscribing to Cable or Satellite TV Programming by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Reasons for Subscribing to Cable or Satellite TV Programming by Internet Access Type and Age Group (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Degree of Satisfaction with Cable or Satellite Provider by Geography (% of Responses)
- Table: Asia/Pacific Degree of Satisfaction with Cable or Satellite Provider by Internet Access Type and Age Group (% of Responses)
- Figure: Asia/Pacific (Excluding Japan) Degree of Satisfaction with Cable or Satellite Provider by Geography (Mean)
- Table: Asia/Pacific (Excluding Japan) Current Subscribers to Cable Programming Who Upgraded to Digital Cable by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Current Subscribers to Cable Programming Who Upgraded to Digital Cable by Gender and Age Group (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Reasons for Upgrading to Digital Cable Broadcasting by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Reasons for Upgrading to Digital Cable Broadcasting by Gender and Age Group (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Number of Cable Set-Top Boxes (% of Respondents)
- Figure: Asia/Pacific (Excluding Japan) Number of Cable Set-Top Boxes in the Household by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Number of Satellite Set-Top Boxes (% of Responses)
- Figure: Asia/Pacific (Excluding Japan) Number of Satellite Set-Top Boxes in the Household by Geography (% of Responses)
- Pay-per-View and Video on Demand
- Table: Asia/Pacific (Excluding Japan) Use of Pay-per-View and Video on Demand Services by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Use of Pay-per-View and Video on Demand Services by Gender and Age Group (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Frequency of Use of Video on Demand Services by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Frequency of Use of Pay-per-View Services by Geography (% of Responses)
- Average Monthly Video Services Bill
- Table: Asia/Pacific (Excluding Japan) Average Monthly Video Service Bill by Geography (% of Responses)
- Figure: Asia/Pacific (Excluding Japan) Household's Average Monthly Bill for Video Services by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Average Monthly Video Service Bill by Gender and Internet Access Type (% of Responses)
- Watching Television over the PC IPTV
- Table: Asia/Pacific (Excluding Japan) Use of a PC to Watch Television Programs by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Use of a PC to Watch Television Programs by Gender and Age Group (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Location of the PC Used to Watch Television Programs by Geography (% of Responses)
- Table: Asia/Pacific (Excluding Japan) Location of the PC Used to Watch Television Programs by Gender and Age Group (% of Responses)
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
