Abstract
What are the emerging trends for 2008?
Consumers are expressing themselves in ways previously unimagined. Our current
consumer trends framework, for example, couches the most recent consumer
developments in the long-evolving transition from traditional culture to
consumer culture. The advantage is that rather than blithely exclaiming
something like "organics" to be the next big thing, we can explain why and how
this happened - information we believe is a must for all interested in
successfully engaging such trends. The challenge with uncovering the leading
trends for our 2008 report was seeking out new interests or concerns that
might be percolating with consumers.
The goods?
Tinderbox Trends 2008 report: Artifacts from the (Near) Future is the result
of a six month-long journey exploring America' s evolving culture. Based on
extensive consumer research, 2008' s trends were derived from the following
topics:
- Ingredients
- Unique Ways of Eating
- Exercise and Movement
- Health Concerns
- Supplements
For each category, a deep dive was conducted to determine the topics that had
most traction with leading edge Health and Wellness consumers.
Key materials were derived from:
- Thorough Landscape Reviews
- Trend Tracking
- Ethnographic Research Groups
- Language Mapping
This unique, provocative 77-page Tinderbox report presented in PowerPoint
format features more than a dozen consumer insight videos, extensive figures
and charts, compelling language map and visuals throughout. As consumer
lifestyles continue to evolve and as consumers pursue new levels of interests
and preferences that transcend products and brands, Tinderbox Trends 2008
report: Artifacts from the (Near) Future provides manufacturers, marketers and
retailers with the understanding (and implications) of the leading edge trends
that will affect marketplace of the coming year and beyond.
Table of Contents
- Methods Review
- The World Model
- The Trends
- Ingredients
- Hemp: Superior Nutrition from a Little Seed
- Hemp: Beneficial Yet Convenient
- Hemp
- Agave: Sweet Nutrition
- Agave: Sustained Energy
- Agave
- Kombucha: Effervescent Elixir
- Kombucha Promotes Vitality and Rejuvenation
- Kombucha
- Key Attributes
- Ingredient Artifacts
- More Ingredient Trends
- Unique Ways of Eating
- Locavore: Word of the Year
- Locavore: Local, Fresh, Unpackaged
- Locavore
- Free-From Diet: Healing with Food
- Free-From: Healing Through Intuitive Eating
- Free-From
- Raw : Increased Consciousness
- Raw: Fresh, Vibrant, Alive
- Raw
- Key Attributes
- Unique Approaches to Eating Artifacts
- More Trends in Unique Approaches to Eating
- Exercise and Movement
- Yoga: Mind, Body, Spirit
- Yoga: Cleanse, Heal, Balance
- Yoga
- Triathlon: Personal Challenge Creates Connection to a Greater Cause
- Triathlon: Strive, Challenge, Achieve
- Triathlon
- Pilates: Core Strength
- Pilates: Lengthen, Heal, Focus
- Pilates
- Hiking Moms: New Moms Connect and De-stress
- Hiking Moms: Support, Connect, Revive
- Hiking Moms
- Key Attributes
- Exercise and Movement Artifacts
- More Trends in Exercise and Movement
- Health Concerns: Consumers Get Proactive
- Weight Management: Portion Control and Getting the White Stuff Out
- Weight Management: Portion Control, Moderation, Discipline
- Weight Management
- Blood Sugar Regulation: The Key to Weight Management
- Blood Sugar Regulation: Stabilize, Protein, Glycemic Index
- Blood Sugar Regulation
- Digestive Health: The Key to Immunity
- Digestive Health: Probiotics, Support, Energy
- Digestive Health
- Health Concerns Artifacts
- Key Attributes
- Supplements
- Supplement Use Among Core Consumers
- Supplement Use: Frequent to Sporadic
- Healthy Aging Through Supplements
- Healthy Aging
- Healthy Aging
- The Holy Trinity: Balancing Stress, Energy and Sleep
- Balanced Energy
- Balanced Energy
- Inflammation: Root of Disease
- Inflammation
- Inflammation
- Trends in Supplements
- Supplement Artifacts
- Conclusions/Recommendations
- Conclusions/Recommendations
- Thematic Take-aways
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