Abstract
A Solution That Ensures Content Originators Get Paid
- Detailed Technical Descriptions
- Clear Architecture Diagrams
- All Ad Formats Considered
- Implementation Examples
- Distribution Using Viral Embeds
- Distribution via value-added services
Outline
This report describes a solution to the problem encountered by video content
originators when their material is embedded within a web page that carries
companion advertisements (e.g. banner, skyscraper ads) and where the content
originator wants a share of the ad revenue earned by the publisher for serving
those ads.
Report Content
The report opens by describing the commercial and technical basis of the
problem and why it is hindering the development of the online video and
internet television markets.
Next, the report provides a very detailed description of a technological
approach that could solve the problem and which could be made to work
when:
- Video content is confined to a single publisher site;
- Video content is distributed virally using streaming video players that
can be embedded in arbitrary web pages, and;
- Value added services (such as search and recommendation services) emerge
that deeply link to multiple internet television/online video sites.
The report' s scope includes companion ads that might be provided directly by
advertisers or by ad networks, including Google' s AdSense programme.
The technological solution described also includes the situation where the
publisher site that carries the embedded video is being monetized using
in-video ads, which could be of any format (e.g. pre-roll, mid-roll, post-roll
or any type of overlay ad).
The report contains detailed technical descriptions and numerous architecture
diagrams that would be sufficient for a product managers, product strategy
professionals and technical architects to understand how to implement the
system, and how it could be used to help monetize streaming video content
using advanced distribution strategies.
Key Benefits
- Understand how streaming video content can be safely and securely
monetised using ads, even when being distributed virally using widgets;
- See how this complex problem that is hindering the developing of the
internet television and online video markets can be solved relatively simply;
- Equip yourself to better discuss distribution opportunities with potential
syndication partners who want to monetize your content by serving in-video or
companion advertisements;
- Appreciate how existing ad-server technology can be improved and extended
to solve new problems in new markets.
Who Should Read this Report?
- Product management and product marketing;
- Product strategy and marketing strategy;
- Product, market and network planning;
- Executive leadership;
- Market insight and competitor intelligence;
- Business development and corporate development.
Contributors
We have spoken to a number of individuals representing over 10 companies,
including senior-level people from:
- Tremor Media
- Video Egg
- Freewheel
Report Statistics
- Pages: 23
- Format: PDF delivered by email
Table of Contents
- Synopsis
- Subject Area
- Report Content
- Key Benefits
- Who Should Read this Report?
- Contributors
- Problem Description
- Online Video and Companion Ads
- Other Considerations
- -Business Imperative
- -Ad Sales Rights
- Solution Description
- Scenario A: Single Publisher Site
- -Companion Ads
- -In-video Ads
- -Implementation Considerations
- Scenario B: Viral Distribution
- -Example 1: MySpace
- -Example 2: Long Tail Blog
- -Key Requirements
- -Technical Approach
- Scenario C: Value-added Services
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