拉丁美洲醫療設備市場中亞洲企業的進入狀況：策略性評鑑

Abstract

The current research study aims to explain how Asian brands are penetrating the medical equipment market in Latin America. Asian players are divided in Japanese, Chinese and Korean. Differences are found in terms of penetration strategies and product development level. Therefore, Japan arises as the leading Asian technology in the continent due to brand reputation. China is strong in terms of market penetration thanks to one company: Mindray. Korean technology comes third in end users' perception as a result of a narrow portfolio offering. Overall, as Asian brand perception evolves, future scenarios show an increasing participation of the main brands.

Table of Contents

1. DEFINITIONS AND MEASUREMENTS

Study Objectives and Methodology

• Objectives and Methodology for the study

Definitions

• Market Definition

Abbreviations

• Abbreviations used

2. ASIAN INDUSTRY PARTICIPANTS ANALYSIS

Definition and Segmentation of Asian Industry Participants

• Definition and Segmentation
• Japanese
• Chinese
• Korean
• Shared Obstacles

Key Asian Brands

• Main Asian Brands

Penetration and Marketing Strategies

• Strategies for the Latin American Market

Overview of Asian Industry Participants Analysis

• Overview of Industry Participants Analysis

3. MARKET ANALYSIS

Profile of Key Latin American Market

• Latin American Markets

Demand Analysis

• Region 1: Mexico and Brazil
• Region 2: Chile
• Region 3: Argentina Colombia and Venezuela

4. CONCLUSION

Conclusion

• Final Remarks